„… Effects: Unrealistic Optimism, Impersonal Impact, or Generalized Negative Attitude Towards Media Influence …” „… ): The perceived impact of the mass media: Reconsidering the third-person effect. European Journal of …” „… . (1999): The Effect of Social Desirability on Perceived Media Impact: Implications for Third-Person …”

„… perceptions, and perceptions hinge on the very important factor of whether you are considering the media …” „… ’s impact on other people or on yourself. As uses and gratifications did in the 1970s, the third-person …” „… effect hypothesis turns conventional media effects theorizing on its head. Instead of looking at media …”

„… Angaben entstammen einer Recherche in der Datenbank 'Communication & Mass Media Complete' mit den …” „… publicity in recent years suggesting a link between the depiction of violence in the media and aggressive …” „… by the depiction of violence in the media?" .1. Der Third-Person-Effekt im Feld …”

„… the attitudes and behavior of others. […] the impact that they expect this communication to have on …” „… Angaben entstammen einer Recherche in der Datenbank 'Communication & Mass Media Complete' mit den …”

„… Kommunikationsformen sprechen, wie sie etwa in der impersonal impact-Hypothese formuliert ist: Was die Einschätzung von …” „… , instead of knowing only that the media are believed to affect others' thinking, we will need to know more …”

„… the media were very supportive in line with the consensus. The impact of the level of consensus on the …” „… may impact journalism practices in Nepalese context? Or, how Nepali media are practicing post-conflict …” „… Media Biased in the Coverage of Political Conflict of Nepal Sudarshan Prasad Dahal Key words: media …”

„… . Wiesbaden: VS. Bröckelt die Brandschutzmauer? 137 Bagdikian, B. (1983). The Media Monopoly. Boston: Beacon …” „… .) (2012). Wiesbaden: VS. Bogart, L. (2000). Commercial Culture: The Media System and the Public Interests …” „… Media Management, 14, 227–250. Colistra, R. (2014). Are Advertisers Potential (and Effective …”

„… . überarbeitete Auflage, Konstanz: UVK. Hallin, Daniel C./Mancini, Paolo (2004): Comparing Media Systems. Three …” „… Models of Media and Politics, Cambridge u.a.: Cambridge University Press. Hanitzsch, Thomas/Seethaler …” „… compte, Paris: Victoires. Rose, Cyprien (2014): Le „off“ – processus d’évolution et impact des médias …”

„… discussions about the topic. 1. Introduction Many studies have focused on the impact of media on health and …” „… context of work strain and the impact of media offerings on physiological processes, recovery and …” „… dimensions are an integral part of the video gaming experience. This impact of media to foster recovery has …”

„… ). Political communication in media society: Does democracy still enjoy an epistemic dimension? The impact of …” „… 208 Studies in Communication and Media, 7. Jg., 2/2018, S. 208–230, DOI …” „… : 10.5771/2192-4007-2018-2-208 SC|M Studies in Communication and Media FULL PAPER Popularity cues in online media: Theoretical …”

„… 186 Studies in Communication and Media, 7. Jg., 2/2018, S. 186–207, DOI …” „… : 10.5771/2192-4007-2018-2-186 SC|M Studies in Communication and Media FULL PAPER Popularity cues in online media: A review of …” „… Kümpel & Hans-Bernd Brosius 187 SC|M Studies in Communication and Media Mario Haim (M.A.), Institut für …”

„… consequences of different strategies are also examined.“ Boyer, M. Martin: The Impact of Media Attention …” „… 15:32:59 Uhr M&K 54. Jahrgang 4/2006 694 Vreese, Claes H. de; Boomgaarden, Hajo G.: Media Message Flows …” „… individuals, we expected media to influence changes in opinion under the condition of a one-sided message …”

„… 724 English Abstracts Patrick Donges: The mass media as institutions and their effects on …” „… , it focuses on the effects of mass media’s existence on organizations. The mass media are conceived …” „… mechanisms for their enforcement, c) constitute actors and d) have an impact on the perception, preferences …”

„… . Gallup & Robinson, 1948. Impact-Tests. Available at: http://www.galluprobinson.com/real-worldtesting.html …” „… , Northwestern University. Available at: http://www.readership.org/impact/ impact.asp [Zugegriffen Juli 29, 2012 …” „… Literaturverzeichnis agma - Arbeitsgemeinschaft Media-Analyse e.V., 2011. agma …”

„… . Ein Beispiel: • Bis zum heutigen Tag ist von den Media-Agenturen kein fundierteres Anwendungsmodell …” „… Rating-Vorteile für die ersten Spots gab. 96 Medialeistung und Mediaplanung In „Media in Mind“ (Universal …” „… zur Hauptbeschäftigung (= abends) wird. Eine Analyse von SevenOneMedia (MediaGruppe München (MGM …”

„… Media-Gattungen 106 4.3.3 Rangreihung/Mediaselektion 116 4.3.4 Planerstellung 116 4.4 Impact versus …” „… Tabellenverzeichnis 11 Einleitung 13 1. Grundannahmen der Media- und Kommunikationsplanung 15 1.1 Mediaverständnis …” „… Follow-up Campaigns 146 Abbildung 28: Shelf-Space-Model of Advertising 147 Abbildung 29: Media Balance …”

„… sind die Werbewirkungsdimensionen der üblichen Pretests: Impact, Erinnerungsleistung …” „… Forschungschefs einer großen, internationalen Media-Agentur sein, der über sich und seine Kollegen sagt: „Wir …” „… “, ist ein Leser. Alle Print- Studien – auch die Media Analyse – kennen in ihrer Befragung keine …”