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Rinaldo Kühne, Susanne E. Baumgartner, Thomas Koch, Matthias Hofer - Youth and Media

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Rinaldo Kühne (ed.), Susanne E. Baumgartner (ed.), Thomas Koch (ed.), Matthias Hofer (ed.)

Youth and Media

Series: Reihe Rezeptionsforschung

Volume 38 2018

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Rinaldo Kühne, Susanne E. Baumgartner Youth and Media – An Outline of Key Developments S. 7-18

„… texting made me do it: Media-induced task-switching while studying. Computers in Human Behavior, 29 …” „… Youth and Media – An Outline of Key Developments Rinaldo Kühne & Susanne E. Baumgartner The media …” „… and applications into their daily lives, which leads to substantial changes in the ways they use media …”

Johanna M.F. van Oosten “Sexy Selfies”. The Role of Social Media in Adolescents’ (Self-) Sexualization S. 187-202

„… “Sexy Selfies”. The Role of Social Media in Adolescents’ (Self-) Sexualization1 Johanna M.F. van …” „… Oosten Recently, scholars have started to pay attention to how sexualization may occur in social media …” „… self-presentation). Based on an overview of recent research on adolescents’ social media use and online …”

Katharina Emde-Lachmund, Christoph Klimmt News Consumption Around Age 14: A Typology of Adolescents‘ Preferred Media, Topics, and Outcome Expectations S. 97-114

„… News Consumption Around Age 14: A Typology of Adolescents‘ Preferred Media, Topics, and Outcome …” „… period for the development of news consumption habits. In today’s high-choice media environment, an …” „… on adolescents’ news exposure by not only focusing on preferred media, but also on issues of interest …”

Sven Jöckel, Claudia Wilhelm Everything Under Control? The Role of Habit Strength, Deficient Self-Regulation and Media Literacy for the Use of Social Network Sites Among Children and Adolescents S. 55-74

„… (2004) argues that ‘Consciousness of Mediality’ (CoM) can be seen as a cognitive foundation of media …” „… , sociological positions to join hands with the more methodologically focused (media-)psychological tradition …” „… Everything Under Control? The Role of Habit Strength, Deficient Self-Regulation and Media Literacy …”

Adrian Meier, Christine E. Meltzer, Leonard Reinecke Coping with Stress or Losing Control? Facebook-induced Strains Among Emerging Adults as a Consequence of Escapism versus Procrastination S. 167-186

„… self-regulatory challenge posed by a media-saturated environment, which seems to considerably tax users …” „… and texting made me do it: Media-induced task-switching while studying. Computers in Human Behavior …” „… drivers of negative effects of digital media use, yet there seems to remain some confusion about their …”

Julia Niemann-Lenz, Hanna Gölz, Michael Schenk Why do Adolescents Watch Scripted Reality-TV? A Typology Based on Viewing Motives S. 19-38

„… , this might lead to specific problems in media socialization. To understand the significance of this …” „… genre in young people’s media socialization, it is important to know their viewing motives. The current …” „… youths build their conceptions of 19 role models, social relationships, and society based upon the media …”

Titelei/Inhaltsverzeichnis S. 1-6

„… Youth and Media Current Perspectives on Media Use and Effects Kühne | Baumgartner | Koch | Hofer …” „… empirical and theoretical contributions on the subject of media reception. One area these studies …” „… investigate is how people deal with the media messages they receive, which ranges from which forms of the …”

Jochen Peter New Communication Technologies and Young People: The Case of Social Robots S. 203-217

„… outset, research on young people and the media has partly moved away from investigating mediated mass …” „… – first through traditional mass media, now often mediated by computers – will progressively be …” „… Communication science has been playing an important role in research on young people and the media. However, it …”

Dorothée Hefner, Karin Knop, Peter Vorderer “I Wanna be in the Loop!” – The Role of Fear of Missing Out (FoMO) for the Quantity and Quality of Young Adolescents’ Mobile Phone Use S. 39-54

„… them to connect 1 Acknowledgments: This research was funded by the The Media Authority of North …” „… Fo- MO facilitates media multitasking and digital stress (Reinecke et al., 2017). In sum, FoMO seems …” „… digitally connected with relevant others and to use social media even in inappropriate situations. FoMO and …”

Benedikt Spangardt Effects of the Use of Music in Television Commercials on Early Adolescents: An Experimental Study with Fifth- and Sixth-Grade Students S. 133-150

„… 's processing of commercial media content model (PCMC model) and previous findings, the present study examined …” „… ), because they directly meet children’s media preferences (Naderer & Matthes, 2016). Moore (2004) has argued …” „… Buijzen, Van Reijmersdal and Owen. (2010), both motivation and ability to process commercial media content …”

Julia Niemann-Lenz Do Adolescents and Emerging Adults Reduce Their Privacy Voluntarily? A Theory of Reasoned Action Approach to Explain Self-disclosure on Facebook S. 75-96

„… (Sasson & Mesch, 2014). This 75 may be due to a presumed lack in media literacy or a general inability or …” „… ; Acquisti & Gross, 2006) or as expressive as media pessimists suggest (e.g., Süddeutsche, 2009). Still, the …” „… the users´ informational privacy. Thus, media education should continue to attend this problem. Aside …”

Brigitte Naderer, Kathrin Karsay Detecting the Persuasive Intent of Product Placements in Photographic Love Stories: Consequences for Brand Recall and Brand Evaluation S. 115-132

„… young people’s processing of commercialized media content. Communication Theory, 20, 427–450. Calvert, S …” „… ' cognitive advertising competences in the Netherlands. Journal of Children and Media, 4, 77–89. Russell, C. A …” „… ., 2017). We pose the following hypothesis: H2: Activated persuasion knowledge will serve as mediator and …”

Anja Kalch, Constanze Küchler, Tino Meitz Gaining Bystander Responsiveness: Bystander Intervention Against Sexual Assault on University Campus S. 151-166

„… on intervention intention, a mediation analysis for multiple (parallel) mediators was conducted …” „… intentions. The effect is mediated by emergency awareness, perceived responsibility and …” „… ). Therefore, acceptance of costs is assumed to mediate the relationship between the level of emergency related …”

doi.org/10.5771/9783845280455

Daniela Floß - The Impact of Mass Media on Political Support

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Daniela Floß

The Impact of Mass Media on Political Support

Series: Politische Kommunikation und demokratische Öffentlichkeit

Volume 1 2010

Results in this title

The Role of Media Trust and Media Credibility S. 39-40

„… Media’s Impact on Political Attitudes This section provides a brief overview of variables that specify the …” „… present section expands its focus on studies that explore the media’s impact on political support and also …” „… 2.3.1). Other studies indicate that media’s impact on political attitudes varies as a function of …”

The Impact of Media Strategy Frames S. 30-32

„… subjects’ trust in politicians, trust in Congress, and trust in the government. 2.1.3. The Impact of Media …” „… Strategy Frames Research on media framing constitutes a very broad and diverse field and this study cannot …” „… provide a comprehensive overview. An extensive overview of media framing research was recently provided by …”

The Media’s Presentations of Political Processes S. 61-63

„… between diverging interests, for exam4ple. The media’s descriptions of the status quo might also shape …” „… processes simply as inefficient. 3.2.3. The Media’s Presentations of Political Processes The assumption …” „… political decision4making processes. In order to inform propositions concerning the media’s impact on citi4 …”

Outline of the Preferences-Perceptions Model of Media Effects S. 63-71

„… experiences are unlikely for the majority of citizens – mass media’s impact on the perception of such …” „… audience’s perceptions of political processes act as mediator of the relationship between media presentation …” „… of political processes and political support. Proposition 1: The media’s presentations of political …”

The Role of Intensity of General Media Use S. 42-43

„… are more resistant to media effects than individuals with low levels of political awareness. For …” „… messages in media information in the period from 1964 to 1966. As a result, patterns of support differed …” „… of media effects. For example, Price & Zaller (1993) found that the more political knowledge a person …”

The Impact of Routine Use of Political Media Information S. 23-27

„… study’s research question is: How and under what conditions do the mass media’s presentations of political …” „… decision4making processes affect citizens’ political support? The mass media’s impact on political support …” „… model that attempts to explain the impact of the mass media’s presentations of political decision4making …”

Political Support and Mass Media: Relevance and Objectives of this Study S. 17-22

„… show that the mass media’s news coverage also contributes to the political malaise. Most studies …” „… dissatisfaction. Thus, the mass media’s impact on political support has been extensively studied 19 in recent …” „… processes. The majority of research on mass media’s impact on political attitudes is interested in the …”

The Media’s Impact on Preferences Regarding Political Processes S. 60-61

„… changes in these perceptions. The media’s influence on these per4ceptions is assumed to increase with a …” „… deny the media’s presentations based on firsthand experi4ences. 3.2.2. The Media’s Impact on …” „… media affects policy preferences, little is known about the media’s impact on citizens’ preferences …”

Characteristics of the Media’s Presentations of Political Processes S. 80-85

„… po4litical processes. 4.3.1. Characteristics of the Media’s Presentations of Political Processes …” „… affiliation of procedures, this study compares the media’s presentation of political decision4making processes …” „… behavior and vice versa. Table 4.7. Correlation between Variables Measuring the Media’s Presentation of …”

The Joint Impact of Media Use and Situational Exposure S. 172-174

„… . 7.3.5. The Joint Impact of Media Use and Situational Exposure Because the experimental study described …” „… impact of long4term effects of media use and exposure to stimulus articles on process perceptions and …” „… . This section presented results from analyses of the relationship between routine media use and …”

The Media’s Impact on the Perception of Political Processes S. 56-60

„… culture that is congruent with the implemented structure. 3.2. The Media’s Impact on the Preferences …” „… perception relationship. This section elaborates the media’s impact on the preferences4perceptions …” „… & Patterson (1997). This study considers the media’s role in influencing the preference4perception discrepancy …”

Conclusions S. 178-186

„… 178 8. Conclusions Mass media’s impact on political support has been the subject of extensive …” „… research question: How and under which conditions do mass media’s presentations of political decision …” „… previous research in three re4spects. First, this work investigated the impact of mass media’s …”

Summary and Conclusion S. 45-47

„… effects under study. Whereas political knowledge is found to hamper the media’s persuasive impact on …” „… citizens’ attitudes can best be described as a dynamic process. The media’s impact on political support …” „… studies focus on election and campaign coverage. Little is known about the impact of the media’s …”

The Role of Political Sophistication S. 40-42

„… credibility was found to moderate the media’s effects on the evaluation of government performance and the …” „… assessment of implementations of political decisions. The media’s impact on other political attitudes was …” „… credibility moderates the media’s impact only in part (Wolling, 1999, p. 216f.). In contrast to the majority …”

The Impact of Certain Aspects of News Coverage S. 27-30

„… media attention 12 The index describing the media’s presentation of political actors was built as the …” „… variables. Whereas the study by Morris & Clawson (2007) looked at the media’s impact on approval of Congress …” „… 27 media use on political attitudes is different for emotional reactions compared to cognitive …”

Summary and Conclusion S. 38-39

„… some evidence for the assumption that reality perceptions act as a mediator of the mass media’s impact …” „… emotions as a mediator of the media’s impact on attitudes towards political institu4tions, actors or …” „… perceptions of political decision4making processes as a factor that mediates the rela4tionship between media …”

Summary and Suggestions for the Present Study S. 47-49

„… . The media’s impact on political support appears to be influenced by reality perceptions, issue …” „… known about the impact of the media’s presentation of political decision4making processes on citizens …” „… . Third, research tends to neglect the considerations of conditions under which the media’s impact on …”

Summary and Conclusion S. 32-34

„… processes. In general, the literature review shows that the mass media’s impact on political attitudes is …” „… study. This study, then, will focus on the media’s impact on con4fidence in political institutions and …” „… , research considers variables that mediate the relationship between media information and political …”

Trough Effects on Social Reality Perceptions S. 34-36

„… research suggests that social reality perceptions might mediate the media’s impact on political attitudes …” „… , research considers variables that mediate the relationship between media information and political …” „… variables that mediate the relationship between media information and political attitudes in this section …”

This Study’s Empirical Program to Test the Model S. 71-73

„… effects on political support. In addition, the model specifies the conditions under which the media’s …” „… impact on political support is particularly likely. The model assumes that the media’s impact on …” „… supposed to act as modera4tor of the media’s impact on political support. The model aims to contribute to …”

Titelei/Inhaltsverzeichnis S. 2-16

„… 2.3. Conditionality of the Media’s Impact on Political Attitudes 39 2.3.1. The Role of Media Trust and …” „… Relationship as Predictor of Political Support 52 3.2. The Media’s Impact on the Preferences4Perceptions …” „… Relationship 56 3.2.1. The Media’s Impact on the Perception of Political Processes 57 3.2.2. The Media’s Impact …”

Trough Effects on Political Knowledge S. 37-38

„… some evidence for the assumption that reality perceptions act as a mediator of the mass media’s impact …” „… emotions as a mediator of the media’s impact on attitudes towards political institu4tions, actors or …” „… a study by Sotirovic (2001). The author showed that fear acts as a mediator of media use on …”

Research Question S. 74-75

„… decisions are reached. Although there is empirical research on the mass media’s presentation of political …” „… 74 4. Media Presentations of Political Decision4Making Processes In order to test the assumptions …” „… of the preferences4perceptions model of media effects, the present study, first, analyzes the media …”

References S. 187-202

„… ., & Snow, R. P. (1979). Media logic. Beverly Hills, California: Sage. Alwin, D. F., & Krosnick, J. A. (1985 …” „… ). Shattering the myth of legality: The impact of the media's framing of Supreme Court procedures on perceptions …” „… . (1980). Effects of media dependencies: Audience assessment of government. Communication Research, 7(1 …”

The Role of Individual Predispositions S. 43-45

„… effects under study. Whereas political knowledge is found to hamper the media’s persuasive impact on …” „… attitude formation as an important variable that moderates media effects (Matthes, 2007a, 2007b). Two …” „… most current and comprehensive investigation of media effects as a function of the information …”

The Preferences-Perceptions Relationship as Predictor of Political Support S. 50-56

„… as mediator of the relationship between media information and political support. Third, the present …” „… responses to media4induced changes in the perception of political processes. In addition, the mass media’s …” „… that is congruent with the implemented structure. 3.2. The Media’s Impact on the Preferences …”

Stimulus Material S. 131-134

„… media’s focus on the inefficiency of political processes and the media’s emphasis of political discords …” „… are used in experimental research that explores the effects of media information on political support …” „… , the treatment consists of one media article per weekday and lasts over five days. Hence, five articles …”

Trough Effects on Issue Accessibility or Perceived Issue Importance S. 36-37

„… that the media’s focus on the Gulf crisis increased the impact of George Bush’s handling of the crisis …” „… a study by Sotirovic (2001). The author showed that fear acts as a mediator of media use on …” „… institutions, but also indirect effects through the media’s impact on political knowledge. Findings indi4cate …”

Research Questions and Hypotheses S. 148-151

„… citizens’ individual process preferences as moderator of the media’s impact is examined. The research …” „… , support for political actors, and support for democracy equally well? Little is known about the media’s …” „… of political processes. Process preferences, hence, might moderate the media’s im4pact on political …”

Research Questions and Hypotheses S. 121-123

„… political support. The investi4gation of the media’s impact on the perception of political processes takes …” „… likely to show nega4tive effects on political support than subjects who do not perceive the mass media’s …” „… 121 6. Short4Term Effects of Media on Process Perceptions and Political Support An experiment was …”

Summary and Discussion S. 174-177

„… efficiency of political procedures. Hence a further model tested the media’s impact on the discrepancies …” „… results from analyses of the relationship between routine media use and political support. The analyses …” „… focused on the mechanisms by which media information affects citizens’ political support. In line with the …”

Trough Effects on Emotions S. 37

„… a study by Sotirovic (2001). The author showed that fear acts as a mediator of media use on …” „… institutions, but also indirect effects through the media’s impact on political knowledge. Findings indi4cate …” „… than negative indi4rect effects. On the whole, then, the findings suggest that media’s impact on …”

Summary and Discussion S. 86-87

„… coverage are also typical for media information in Germany. In fact, the Ger4man media’s tendency to …” „… . 4.4. Summary and Discussion The results from the content analysis indicate that media information on …” „… across newspaper types and media information about political processes in different politi4cal …”

Content Analysis Sample S. 75-77

„… political decision4making processes were coded. And fourth, the media’s attention to aspects of political …” „… the media coverage of political decision4making processes in Switzerland and Germany. The opera4 …” „… analysis was conducted. 4.2.1. Content Analysis Sample In order to include media with different qualities …”

Procedure S. 79-80

„… of media presentations of po4litical processes. 4.3.1. Characteristics of the Media’s Presentations …” „… the institutional affiliation of procedures, this study compares the media’s presentation of political …” „… investigated how the mass media in the German4speaking part of Switzerland present political decision4making …”

The Impact of Television Use on Process Perceptions and Political Support S. 159-163

„… assumption that respondents’ process perceptions mediate the impact of media use on political support is …” „… investi4gated. In addition, the media’s impact on preferences regarding political decision4making …” „… includes process preferences as a mediator of the effect of routine media use on political support (see …”

Procedures S. 124-131

„… . 64 Subjects were informed about the study’s interest in media effects on political support. They …” „… data analysis of media ef4fects. The final data set does not include participants who are younger than …” „… the nature of the media stimuli, in order to avoid surprises for the participants later on. Subjects …”

Data Analysis S. 156-159

„… perceptions mediate the impact of media use on political support is investi4gated. In addition, the media’s …” „… media’s impact on political support, structural equation modeling (SEM) is used as it allows modeling the …” „… . Moreover, the sample in general shows a high level of use of the media for politi4cal information. More …”

The Impact of Television Use on Process Preferences and Political Support S. 163-167

„… mediator of the effect of routine media use on political support (see Figure 7.3). Newspaper use and …” „… and efficiency perceptions (efficiency discrepancy) as variables that mediate the impact of media use …” „… research question, referring to the impact of media use on citizens’ process preferences and the effect of …”

Identifying Presentation Patterns S. 85-86

„… behavior and vice versa. Table 4.7. Correlation between Variables Measuring the Media’s Presentation of …” „… more information about typi4cal patterns of media presentations of political decision4making processes …” „… Discussion The results from the content analysis indicate that media information on political decision4making …”

The Role of Information Processing Strategies S. 43

„… attitude formation as an important variable that moderates media effects (Matthes, 2007a, 2007b). Two …” „… most current and comprehensive investigation of media effects as a function of the information …” „… media frames is greater for memory4based attitudes than for online4built attitudes. Using group …”

Impact of Stimulus Articles on Process Perceptions S. 138-143

„… affected by negative media information than subjects who do not per4ceive the mass media’s negativity …” „… scale, they agree to statements which refer to the different dimension of trust in media, namely …” „… nega4tive media information but also perceive the media coverage to be negative are more likely to be …”

Summary and Discussion S. 144-147

„… , the mass media’s impact on reality percep4tions, then, might be subject to long4term changes rather …” „… study, this was done in order to be able to compare the impact of respondents’ routine media use on …” „… media information about political decision4making processes and citizens’ perceptions of such processes …”

Experimental Design and Participants S. 123-124

„… priming effects in the context of exposure to the news media articles. H6: For subjects high in the …” „… support. 6.2. Method In media effects research, experimental designs are an established method to inves4 …” „… investigating the effects of media information on confidence or trust in political institutions show that ex4 …”

Participants and Procedure S. 154-156

„… investigate the media’s impact on political support, structural equation modeling (SEM) is used as it allows …” „… political mandate. Moreover, the sample in general shows a high level of use of the media for politi4cal …” „… types of political media information for at least 15 minutes a day. 7.2.3. Data Analysis In order to …”

Codebook and Reliability S. 77-79

„… aspects of political decision4making processes were coded. And fourth, the media’s attention to aspects of …” „… making processes, policy cycle, and policy field). Third, references in media cover4age to various …”

Chronical Accessibility as Moderator S. 171-172

„… , H7 is not supported. 7.3.5. The Joint Impact of Media Use and Situational Exposure Because the …” „… investigate the joint impact of long4term effects of media use and exposure to stimulus articles on process …” „… factors99 were included in the analysis (n = 227). In a second step, groups were built based on a median …”

Summary and Discussion S. 118-120

„… study makes the assumption that considering process preference might contribute to re4search on media …” „… chapter presents insights on the short4term impact of media information on the perception of political …”

Process Preferences: Test of Invariance Regarding Objects of Assessment S. 107-112

„… considers general process preferences as a moderator of the mass media’s impact. 56 The following …” „… process preferences. Based on this assumption, the media effects study that is presented in Chapter 7 …”

Treatment and Manipulation Checks S. 136-138

„… , 2005, p. 133ff.). 6.3. Results One objective of this study is to examine the effects that media …” „… , they agree to statements which refer to the different dimension of trust in media, namely selectivity …”

The Role of Process Preferences as Moderator of Effects on Political Support S. 167-171

„… important objective of the present study is to explore the conditions under which media information about …” „… political processes affects political support. This study makes the argument that the impact of media4shaped …” „… a function of efficiency preferences (H6), the mediation model in Figure 7.4 was tested with …”

Data Analysis S. 136

„… , 2005, p. 133ff.). 6.3. Results One objective of this study is to examine the effects that media …”

Variables and Operationalization S. 134-136

„… . Results One objective of this study is to examine the effects that media presentations of political …”

Variables and Operationalization S. 151-154

„… personal version of an ideal democracy?’ Routine media use was measured with items adapted from the …”

Variables and Operationalization S. 90-93

„… citizens’ process preferences and perceptions are linked to patterns in media information on political …”

Effect of Stimulus Articles on Political Support via Effects on Accessibility S. 143-144

„… median split. Respondents with consensus dis4crepancies above the median (MD = 1.33) were put in the high …” „… consensus discrep4ancy group (n = 128), respondents with consensus discrepancies below the median were put …” „… the median (MD = 2.66) were put in the high efficiency discrepancy group (n = 131), and respondents …”

doi.org/10.5771/9783845225302

Jenny Weinand - Implementing the EU Audiovisual Media Services Directive

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Jenny Weinand

Implementing the EU Audiovisual Media Services Directive

Series: Luxemburger Juristische Studien - Luxembourg Legal Studies

Volume 13 2018

Results in this title

Chapter 1. The regulation of audiovisual media services S. 49-133

„… The regulation of audiovisual media services Audiovisual media services have been regulated for …” „… providing audiovisual media services for economic as well as sociocultural objectives. This intervention was …” „… regulation (notably by adopting the Audiovisual Media Services Directive, AVMSD), the CoE, given the blockage …”

Chapter 6. The future regulation of audiovisual media services S. 664-767

„… , http://blogs.lse.ac.uk/mediapolicyproject/2016/05/24/ how-brexit-might-affect-eu-audio-visual-media-services-policy-making/; John A …” „… regulatory tools, such as access obligations, media-ownership rules, due prominence requirements and media …” „… The future regulation of audiovisual media services At the time of this writing, discussions on the …”

Chapter 3. The national media authorities of the UK, Germany and France S. 177-291

„… The national media authorities of the UK, Germany and France In the EU Member States, many …” „… different bodies are involved in the regulation of audiovisual media services. As discussed in the first …” „… their establishment. To regulate audiovisual media services, NRAs are equipped with pre-defined …”

Chapter 4. The UK, German and French regulators’ approaches to the notion of an on-demand audiovisual media service S. 292-488

„… the service provider (para. 49). See case C-89/04 Mediakabel BV v Commissariaat voor de Media …” „… The UK, German and French regulators’ approaches to the notion of an on-demand audiovisual media …” „… audiovisual media services including on-demand (non-linear) services. Many Member States have reproduced the …”

Chapter 5. The UK, German and French regulators’ approaches to the protection of minors in on-demand audiovisual media services S. 489-663

„… audiovisual media services For decades, the protection of minors in audiovisual media services has been a …” „… audiovisual media services, there seems to be consensus that the state should actively design a legal …” „… , consumption patterns of media types are changing. Ever younger children access content on the go. Mobile …”

Titelei/Inhaltsverzeichnis S. 1-28

„… mediaIII. 186 The Office of Communications1. 186 The creation of the “super-regulator” Ofcoma) 186 …” „… ISBN 978-3-8487-3911-0 Implementing the EU Audiovisual Media Services Directive Jenny Weinand …” „… Selected issues in the regulation of AVMS by national media authorities of France, Germany and the UK …”

Introduction S. 29-48

„… in the New Media Online case gets to the heart of this study: the convergence of media, which allows …” „… sector-specific approach to regulating various kinds of different media such as the printed press, broadcasting …” „… / audiovisual media services and the Internet. Media convergence therefore constitutes the factual backdrop to …”

Conclusion S. 768-774

„… Conclusion Audiovisual media services regulation is in flux, due in large part, by everincreasing …” „… media convergence. States first regulated broadcast television because of spectrum scarcity: they …” „… and acceptance of regulations intended to meet social and democratic values. Other audiovisual media …”

Bibliography S. 783-836

„… , James, and Niki Strange. eds. Television as Digital Media. Durham and London: Duke University Press …” „… , Dieter. EuroReg 2011: From Connected TV to Coherent Media, A Conference by Germany’s “Die …” „… . Cabrera Blázquez, Francisco, and Amélie Lépinard. eds. Enabling Access to the Media for All. IRIS Plus …”

Chapter 2. Regulatory models S. 134-176

„… Media,” p. 715; Just and Latzer, “Self- and Co-Regulation in the Mediamatics Sector,” p. 42; Lievens …” „… Mediamatiksektor, p. 48; Lievens, Valcke and Valgaeren, “State of the Art on Regulatory Trends in Media,” p. 29 …” „… Mediamatiksektor, p. 48; Lievens, Valcke and Valgaeren, “State of the Art on Regulatory Trends in Media,” p. 29 …”

Table of Cases S. 837-844

„… . EU:C:1991:320 C-288/89 Collectieve Antennevoorziening Gouda v Commissariaat voor de Media EU:C:1991:323 …” „… voor de Media EU:C:1993:45 C-23/93 TV 10 SA v Commissariaat voor de Media EU:C:1994:362 C-384/93 Alpine …” „… PRO Sieben Media AG EU:C:1999:532 C-466/98 Commission of the European Communities v United Kingdom of …”

doi.org/10.5771/9783845282473

Helmut Kammerzelt, Harald Wimmer - Online-Marketing

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Helmut Kammerzelt (ed.), Harald Wimmer (ed.)

Online-Marketing

Series: Organisationskommunikation | Organisational Communication

Volume 2 2016

Results in this title

Paid Media, Owned Media und Earned Media (Lukas Klinser) S. 167-173

„… Paid Media, Owned Media und Earned Media (Lukas Klinser) Das Kapitel 10 setzt sich mit den …” „… Begriffen Paid, Owned & Earned Media auseinander und zeigt die Zusammenhänge zwischen Paid, Owned und Earned …” „… Media auf. Definition – Paid, Owned und Earned Media Mit dem Entstehen von sozialen Medien bildeten sich …”

Social-Media-Marketing und Monitoring (Nina Altenburger, Julia Jelinek) S. 156-166

„… hinsichtlich der Nutzerzahlen die klare Nummer 1 im Social- Media-Bereich. Im Mai 2016 veröffentliche Facebook …” „… , – Social Networks, – Blogging bzw. Microblogging, – Bookmarking und – Media-Sharing. – Foren und Message …” „… teilen. Bekannte Plattformen sind Digg, Delicious und Stumbleupon. – Beim Media-Sharing geht es darum …”

Datenquellen für Online-Kampagnen (Lisa-Marie Dobsicek, Anja Grundner, Simona Meinhart) S. 104-112

„… Anschluss näher betrachtet werden: – Austrian Internet Monitor (AIM), – Focus Media, – Media-Analyse (MA …” „… österreichischen Werbemarkt liefert (vgl. Focus Media, 2016b, o. S.). Media-Analyse (MA) Die Media-Analyse ist …” „… Media-Analyse Einblicke in die Lebensverhältnisse und Konsuminteressen der Österreicher. Die Media-Analyse …”

Titelei/Inhaltsverzeichnis S. 1-18

„… , Harald Wimmer) 19 Online-Marketing im Media-Mix1 19 Funktionen des Internets gestern und heute1.1 21 …” „… Austrian Internet Monitor (AIM)7.1.1 105 Focus Media7.1.2 106 Media-Analyse (MA)7.1.3 107 Österreichische …” „… Marketing1.4.4 28 Performance-Marketing1.4.5 29 Search-Engine-Marketing (SEM)1.4.6 29 Social-Media …”

Grundlagen des Online-Marketing (Lorenz Knauseder, David Reichhartinger, Harald Wimmer) S. 19-37

„… Mediagattungen ein? Um den Stellenwert von Online im Media-Mix beurteilen zu können, hilft es, sich zu allererst …” „… und Besonderheiten des Online-Marketings näher betrachtet. Online-Marketing im Media-Mix Das Internet …” „… Online-Marketing 34 Der „ideale“ Media- Mix Ein Patentrezept für den „idealen“ Media-Mix gibt es nicht. Jedes …”

Glossar (Johanna Erd) S. 191-208

„… potenziell sehr werbewirksam. Media-Analyse: Ist die größte jährlich durchgeführte Medienstudie in Österreich …” „… telefonisch (CATI) durch Zufallsauswahl in den Netzen des ADM-Stichprobensystems befragt. Media-Mix: Darunter …” „… Media-Mix gegenüber monomedialem Einsatz belegen. Glossar 200 Medium Rectangle: Ist eine etwas größere …”

Planungsablauf digitaler Kampagnen (Lukas Klinser) S. 38-49

„… – Sekundärforschung, wie z.B. Desk Research, aus. Hierfür stehen im Media-Kontext folgende Informationen und Quellen …” „… . Datenquellen: – Austrian Internet Monitor (AIM-Integral), – Media-Analyse, – Österreichische Web-Analyse (ÖWA …” „… einzusetzende Budget, – der zu wählende Media-Mix oder – das wünschenswerte Werbedrucklevel Folgende Fragen …”

Display-Advertising (Anna Einramhof, Johanna Erd, Viktoria Feiks) S. 78-92

„… , ist jedoch mit 300x600 Pixel um einiges größer. Einbindung von Videomaterial oder Rich Media ist hier …” „… gängig. Rich Media wird bei Punkt 5.1.3 näher behandelt (vgl. Zadina/Sima, 2013, S. 10). Halfpage Ad …” „… der einzelnen Formate kommen kann. Rich Media Durch Rich Media erweitern sich die …”

Technische Grundlagen (Katrin Zulechner) S. 50-60

„… klassischen Bannern über Videos bis hin zu Rich Media-Formaten, die interaktiv gestaltet sind (vgl. Lehning et …” „… die An- 3.5 2 Abrufbar unter: http://bit.ly/1Mrf84S. 3 HTML5 Check von AboutMedia und IAB Austria …” „… - und E-Mail- Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Online-PR, 5. Auflage …”

Mobile Marketing (Lukas Klinser, Michael Sauer, Harald Wimmer) S. 113-155

„… Media-Mix dar. Vor allem junge, technikaffine Menschen stehen mobilen Marketing-Maßnahmen aufgeschlossen …” „… mobile medium and is not possible in any other existing media.“ (Varnali et al., 2011, S. 53). Mobile …” „… und SMS 137 Multimedia-Messaging-Service (MMS) ist ein Rich Media Nachrichten- Service, der es …”

Reporting, Interaktionsmessung und Tracking von Online-Kampagnen (Martina Luh, Birgit Steinbauer) S. 61-77

„… and Media, o. Jg., 2/2011, S. 149–263. Hahn, Gabor (2011): Usability-Forschung: Nutzerfreundlichkeit …” „… Media, Online-PR, 5. Auflage, Springer Gabler: Wiesbaden. Lohtia, Ritu; Donthu, Naveen; Hershberger …” „… . Janke, Klaus (2013): Ringen um die Sichtbarkeit – die fehlende Mediawährung in der Onlinewerbung, In …”

Performance-Marketing (Lukas Klinser) S. 93-103

„… Kampagnenbasis erreicht werden (vgl. IAB, 2014, S. 43). Social-Media-Marketing Ein weiterer Kommunikationskanal …” „… ., 2012, S. 16 ff.). Akteure im RTB Beim RTB sind diverse Marktteilnehmer in den Mediaplanungs- und …” „… Mediaplanungsprozess werden die Nachfrageseite und deren Gebote gebündelt, um Optimierungen zu vereinfachen. Das aktive …”

Augmented Reality (Anna Neubacher, Isabel Matky, Harald Wimmer) S. 174-190

„… Verbindung steht (z.B. Tutorials), so erzeugen die Teilnehmenden Earned Media. Solche Spiele können …”

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Guido Keel, Wibke Weber - Media Literacy

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Uwe Hasebrink Aktualität und Antiquiertheit von Media Literacy S. 13-22

„… widersprüchliche Bild der Media Literacy werden zunächst Charakteristika der Mediatisierung diskutiert. Im zweiten …” „… Diskursen spielt. Media Literacy in der Mediatisierung Sowohl für die Aktualität als auch für die …” „… eine maßgebliche Rolle spielen. Mediatisierung in diesem Sinne führt zur Aktualität des Konzepts Media …”

Davide Cino Social Media Dilemmas and Informal Learning: a Parenting Forum as an Opportunity for Social Media Literacy? S. 157-168

„… mediation), and how parents themselves incorporate digital media in their daily activities and parenting …” „… evolving mediatized digital ecology. Social Media Dilemmas and informal learning 159 Parents’ dilemmas and …” „… opportunity for parents to acquire social media literacy as it relates to parental mediation, referring to …”

Lisa Schwaiger, Mark Eisenegger, Jörg Schneider Digitalisierte Newsrepertoires. Was leisten Social Media in den Newsrepertoires junger Schweizerinnen und Schweizer? S. 57-72

„… ihrer medialen Lebenswelt abgeholt werden, die von einem starken Social-Media-Konsum geprägt ist. Zudem …” „… Digitalisierte Newsrepertoires. Was leisten Social Media in den Newsrepertoires junger …” „… Bevölkerungsgruppe, die mit Nachrichten unterversorgt ist und nur punktuell, insbesondere über Social Media …”

Franziska Kohler, Brigitte Gasser, Antonia Steigerwald, Markus Hodel Medienhandeln und Strategien zur Selbststeuerung in Bezug auf Social Media – Eine qualitative Studie mit Schweizer Studierenden S. 129-142

„… die interviewten Studierenden bei der Social- Media-Nutzung eine zentrale Rolle. Die Ergebnisse zeigen …” „… Media(-Anwendungen) bedienen gezielt Funktionen von Medien und befähigen somit zum Medienhandeln im Internet. Wenn …” „… Medienhandeln und Strategien zur Selbststeuerung in Bezug auf Social Media – Eine qualitative …”

Stefano Pedrazzi, Franziska Oehmer Bot or No Bot? Digital Media Literacy als Governance-Instrument für die Identifikation von und den Umgang mit Social Bots S. 189-206

„… Bot or No Bot? Digital Media Literacy als Governance- Instrument für die Identifikation von und den …” „… auf Digital Media Literacy als Instrument zur Überwindung individueller sozioökonomischer …” „… automatisierten Accounts wie Social Bots. Damit dient Digital Media Literacy folglich als Ergänzung zu staatlichen …”

Einleitung S. 7-10

„… Diffusität vorliegt (Jarren & Wassmer, 2009), besteht bei Media Literacy eine noch viel grössere Vielfalt an …” „… von Medienproduktion und Mediennutzung als zentral. Dementsprechend geht es bei Media Literacy darum …” „… oder gar Neubestimmung des Begriffs Media Literacy. Es geht nicht nur darum, die Begriffe …”

Pascal Schneiders Nachrichtenverständnis als elementare Nachrichtenkompetenz S. 37-56

„… unter verschiedenen Social Media-Beiträgen Nachrichten zu identifizieren. Alle Interviews wurden …” „… Media-Centric Way of Life: Informed Citizenship. Journal of Communication, 66(2), 215–235. https://doi.org …” „… Nachrichten nicht über proprietäre Nachrichtenkanäle (owned media) vertrieben, sondern auf digitalen …”

Titelei/Inhaltsverzeichnis S. 1-6

„… Guido Keel | Wibke Weber [Hrsg.] Media Literacy Nomos Guido Keel | Wibke Weber [Hrsg.] Media …” „… Congress Cataloging-in-Publication Data Keel, Guido | Weber, Wibke Media Literacy Guido Keel | Wibke …” „… . Begriffsdefinitionen und theoretische Ansätze Aktualität und Antiquiertheit von Media Literacy 13 Uwe Hasebrink …”

Christine Trültzsch-Wijnen Medienkompetenzmessung und die Beurteilung von Medienhandeln S. 23-36

„… werden (Trültzsch-Wijnen, 2020 b). Unter dem Begriff media literacy wurden, vorangetrieben von der …” „… (2013) entwickelte Global Media and Information Literacy Assessment Framework. Im Mittelpunkt stehen …” „… Urteilskraft. Frankfurt: Suhrkamp. Bulger, M.E. (2012). „Measuring Media Literacy in a National Context …”

Kiran Kappeler, Noemi Festic, Michael Latzer Left Behind in the Digital Society – Growing Social Stratification of Internet Non-Use in Switzerland S. 207-224

„… working paper at https://www.mediachange.ch/media//pdf/publications/nonu se.pdf for detailed tables on …” „… main reported reasons for non-use. This underlines that a basic level of media literacy is needed for …” „… 2.2 Left Behind in the Digital Society 209 worse access to media and profit less from using them. This …”

Guido Keel Satirical Literacy als Voraussetzung für die Decodierung von journalistischer Satire S. 225-241

„… , mediale und journalistische Inhalte zu beurteilen (Adam et al., 2020; Peters, 2013), und so die Media and …” „… , der sich durch Social Media weiter beschleunigte. Was allerdings mit dem Begriff Satire über …” „… . Satirical Literacy Satirical Literacy kann als Teil der Media and Information Literacy verstanden werden …”

Urs Dahinden, Caroline Dalmus, Laura Gründler Wie kann Data und Privacy Literacy gefördert werden? Evaluation einer Bildungsintervention für Studierende S. 171-188

„… Teil 3. Medientechnologische, gesellschaftliche und ästhetische Aspekte von Media Literacy Wie kann …” „… (Median-Wert an einem Wochentag) (Bernath et al., 2020, S. 28). Deshalb kommt dem Erwerb von Fähigkeiten im …” „… , mit weitreichenden Folgen für die theoretische Begriffsbestimmung von Media Literacy. Das Konzept des …”

Anastasiia Grynko, Othmar Baeriswyl Fake News und Informationskompetenz: ein theoretischer Ansatz für den praktischen Unterricht S. 73-92

„… , D. (2020). Emotionale Intelligenz. München: Hanser. Grossenbacher, R. (2019, Oktober 9). mediaBrands …” „… journalistische und rhetorische Stilmittel dienen aber auch zur Emotionalisierung, was in den Social Media die …” „… die Medien und öffentliche Institutionen. Laut der jährlich durchgeführten Befragung „media- Brands …”

Nicole Rosenberger, Schneider Stingelin Colette, Carmen Koch, Angelica Hüsser, Julia Grundisch Schulkommunikation im digitalen Wandel – Der Lockdown als Akzelerator von Digital Literacy? S. 111-128

„… (Rummler, 2018, S. 204). Nicole Rosenberger et al. 112 Theoretische Einordnung Medienkompetenz, Media …” „… . Einer solchen berufsbezogenen Kontextualisierung von Medienkompetenz trägt das Konzept von Media …” „… ., 2013, S. 4–5) Rechnung. Es legt zudem Wert auf die Differenzierung von „media literacy and media …”

Carmen Koch, Nadine Klopfenstein Mit digitaler Kultur zur verbindlichen Freiwilligenkommunikation. Wie Strukturbedingungen Inklusion in der Freiwilligenarbeit fördern können S. 143-156

„… unequal participation? The profiles of online and offline volunteers compared. New Media & Society, 20(12 …” „… Koch, Nadine Klopfenstein 154 Koch, C. & Klopfenstein, N. (2020). Media Literacy in NPO: Wie die …”

Martin Hermida Der Weg der Medien- und Kommunikationswissenschaft in die Volksschule (3F-Modell) und die Messung der Einstellungen der Lehrpersonen zur Medienbildung S. 95-110

„… Teil 2. Media Literacy im Kontext von Organisationen und Rollen Der Weg der Medien- und …” „… Durchdringung des Alltags durch Medien (Medialisierung) und digitale Technologien (Digitalisierung) verlangt …” „… Gesellschaft erlangen und sich in einer sich rasch ändernden und durch Medialisierung und Digitalisierung …”

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