„… of a holistic brand steering and controlling process. Misdirected investment and management can have …” „… brand as possible, including the brand’s ability to mitigate a number of risks. Such a holistic …” „… controlling, for exploitation of brands through certain types of transactions and for purposes of brand …”

„… and affect many divisions of a company, they need to be taken care of and valued with a holistic view …” „… , especially by reduction of information asymmetries and of risks. Brand management and controlling (including …”

„… allocation, controlling and general management tasks. Moreover, the above analysis has shown that there is no …” „… controlling purposes only497 and is not involved in the value finding process. For this reason, it will not be …” „… valuation methodologies operating from a holistic point of view.531 By marketing it successfully,532 they …”

„… , marketing means need to be constantly revisited, reviewed and evolved. A holistic brand valuation or rather …” „… ). The co-ordination of information, planning and control is known as controlling. It serves to provide …” „… throughout the controlling process. 249 Böhler/Scigliano, Marketing-Management, pp. 156-161. 250 …”

„… question. They include strategic and operative IP management and controlling, IP transactions and IP …” „… the valuator to process all salient contextual valueinfluencing variables in a flexible holistic way …”

„… and controlling purposes. 1.5 Summary Intellectual property valuation is a highly complex art. All the …” „… systematic, coherent and holistic examination of intellectual property valuation. Another main objective is …”

„… world has been opened. Holistic therapies, »green movement« and post-modern environmental and …” „… more protective and controlling stance on the part of the therapist in her/his relation with client in …” „… believe that this protective and controlling stance on the part of therapists in their attitude to the …”

„… (6111), 1225–1229. doi: 10.1126/science.1224313 Aviezer, H., Trope, Y. & Todorov, A. (2012 b). Holistic …” „… (3), 501–515. doi: 10.1080/02699931.2015.1018817 Guo, K. (2012). Holistic gaze strategy to categorize …” „… : 10.2501/S0021849909091077 Heering, A., Rossion, B., Turati, C. & Simion, F. (2008). Holistic face …”

„… Daten im Controlling, Josef Eul Verlag GmbH, Lohmar/Köln. Freiknecht, J. (2014): Big Data in der …” „… , Zugriff am: 25.05.2018. Kim, W., Jeong, O.R., Kim, C. (2016): A Holistic View of Big Data, in …” „… /datenvisualisierung-das-instrument-zur-einfachen-schnellen-erkenntnisgewinnung, Zugriff am: 13.05.2018. Unrein, D. (2016): Excel im Controlling, Die wichtigsten Methoden für …”

„… Zeitschrift Controlling,17. Jg., H. 10, S. 573-581.Khurana, A., Rosenthal, S. R. (1998), Towards Holistic …” „… ), Effizienz-Verständnis und Effizienz-lnstrumente des Controlling.in: Die Betriebswirtschaft. 57 Jg., H. 5, S. 655 - 670 …” „… Controlling-Instrument in der Pharma-F&E, in:Controlling, 13. Jg., H. 1, S. 23-31.Probst, G., Raub, S., Romhardt, K …”