„… Issues Relating to Protection of Well-Known Marks, China Patents & TrademarksNo. 3, 2003, 37–41Warncke …” „… , Customary punishment, Trademark World #164, February 2004, 22 – 25Bünte, Marco, Parlamentswahlen in Thailand …” „… with Contribution ofPatent Right and Suggested Resolution thereof, China Patents & Trademarks No. 4 …”

„… Kooperationsformen von Forschung und Industrie vgl. Wang, Bing, Disposition of Patent Right in Corporate-University R …” „… & D Cooperation, China Patents & Trademarks No. 3, 2002, 11–13.628 Wagner, Wieland, Die …” „… Bestimmungen vgl. Im Übrigen: Chen, Xuemin, Protectingwell-known marks, Trademark World 161, October 2003 …”

„… im gewerblichen Rechtsschutz im Ausland: Kasper, Alan, Corporate America’sslow boat to China …” „… PRC Trademark Act, Sec. 46 Copyright Act. Pattloch,Thomas in: Heath, Christopher: Intellectual …”

„… Corporate Finance, 7th ed., Boston 2003 Brooking, Annie: Intellectual capital, London 1996 Brückner, Ingo …” „… Information, the Choice of Financial Distress Resolution and Implications for Corporate Debt Pricing, New York …” „… handbook, London 1998 Degen, Patrick: Die Bewertung von Marken aus rechtlicher Sicht, in: Corporate Brand …”

„… today’s corporate world. They are claims to future benefits without a physical or financial embodiment and …” „… wider concept of protection against unfair competition, cf. for many Kane, Trademark Law - A …” „… most important ones are the Paris Convention,116 the TRIPs agreement,117 the Trademark Law Treaty,118 …”

„… podcasts and blogs. 62 Smith, Trademark Valuation, p. 4. 63 The reason being that the process of arriving …” „… . Such a direct interdependence does, however, not exist. 64 Smith, Trademark Valuation, p. 4. 65 Lev …” „… , industrial designs, trademarks, service marks, and commercial names and designations, protection against …”

„… Treaty, which is a further development of the Trademark Law Treaty (TLT), is the first international …” „… within the corporate building, e.g. in elevators.700 The ECJ has held that, in case of an audio sign …”

„… 1990s (e.g. Smith, Trademark Valuation (1997)), solely discuss cost, market and income approach with …” „… may arise in case of corporate brands or in situations where the item of expenditure is of such …” „… Corporate Finance. Transactions and Techniques, pp. 189 et seq.; King, Valuation: what assets are really …”

„… and Corporate Change 2006, 937 (948); 475 Drescher, The Trademark Reporter 1992, 301; 476 Reulen …” „… Kennzeichen. 1. 424 Ramello/Silva, Industrial and Corporate Change 2006, 937; 425 Ramello/Silva, Industrial …” „… and Corporate Change 2006, 937 (938, 944); II. Wirkungen und Rolle der Marke im Wettbewerb 113 Das …”

„… , Appropriating signs and meaning: the elusive economics of trademark, Industrial and Corporate Change 2006, 937 …” „… , Verlag C.H. Beck, München 2015 Drescher, Thomas D., The transformation and evolution of trademarks – from …” „… signals to symbols to myth, The Trademark Reporter, 1992, 301 Dreyer, Gunda/ Kotthoff, Jost/ Meckel …”

„… . California ReporterCalif. Manage. Rev. California Management ReviewCB Compliance-BeraterCCZ Corporate …” „… . Corporate Finance Journal of Applied Corporate FinanceJ. Appl. Syst. Anal. Journal of Applied Systems …” „… Organizational Change Manage‐mentJ. Organiz. Behav. Journal of Organizational BehaviorJ. Pat. & Trademark …”

„… Knowledge: Trade Secrets, Restrictive Covenants in Em‐ployment, and the Rise of Corporate Intellectual …” „… Labor Market, 11, J Appl Corporate Finance(1998), 28–37 (zitiert: Hyde, 11 J Appl Corporate Finance …” „… , 2482–2487(zitiert: Kunz, DB 1993, 2482).Ladas, Stephen P., Legal Protection of Know-how, 7, Pat. Trademark …”

„… 2014 (zit.: Hoeren, NJW 2014, [Seite]) Hoeren, Thomas; Bitter, Till Apple Trademark und der Schutz von …” „… Store Design and as a Trademark in the United States and Germany: A Comparative Analysis, TMR 2015, 1295 …” „… .: Ingerl/Rohnke/Autor, § Rn.) Jaeschke, Lars "Die Produktform als Corporate Identity"?, GRUR 2008, 749 (zit.: Jaeschke …”