Naive Medientheorien und Third-Person Perception
Eine Untersuchung zur Integrierbarkeit beider Konzepte
Zusammenfassung
The ideas of laymen about media effects have always played a role in approaches of communication science. The work develops a comprehensive theoretical concept of lay theories which is put in relation to third-person perception research. A first study based on qualitative focus interviews identifies a relevant set of theories laymen have about media effects. Using a quantitative survey, a second study tests the interplay with third-person perception and its predictors.
The work thus offers communication researchers both a starting point for further exploration of lay theories as well as an extension of the existing research perspective to third-person perception research.
Abstract
The ideas of laymen about media effects have always played a role in approaches of communication science. The work develops a comprehensive theoretical concept of lay theories which is put in relation to third-person perception research. A first study based on qualitative focus interviews identifies a relevant set of theories laymen have about media effects. Using a quantitative survey, a second study tests the interplay with third-person perception and its predictors.
The work thus offers communication researchers both a starting point for further exploration of lay theories as well as an extension of the existing research perspective to third-person perception research.
- 17–20 1. Einleitung 17–20
- 110–121 5.1 Untersuchungsanlage 110–121
- 121–158 5.2 Befunde 121–158
- 161–213 6.1 Untersuchungsanlage 161–213
- 161–163 6.1.1 Untersuchungslogik 161–163
- 166–168 6.1.3 Stimulusmaterial 166–168
- 209–211 6.1.6 Analysestrategie 209–211
- 253–273 8.1 Literaturverzeichnis 253–273
- 273–292 8.2 Tabellenanhang 273–292
- 292–313 8.3 Erhebungsinstrumente 292–313
- 292–295 8.3.1 Interviewleitfaden 292–295