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Kai Bronner, Rainer Hirt, Cornelius Ringe - ((( ABA ))) Audio Branding Academy Yearbook 2010/2011

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Kai Bronner (ed.), Rainer Hirt (ed.), Cornelius Ringe (ed.)

((( ABA ))) Audio Branding Academy Yearbook 2010/2011

2013

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Jürgen Barthel Sound Branding @ Siemens S. 141-149

„… sound consists of the following fundamental elements: our corporate music, brand soundscape, corporate …” „… exclusively for the company and carefully chosen to align exactly with our soundscape needs. Sound Branding …” „… 141 Sound Branding @ Siemens Jürgen Barthel Siemens Siemens’ audio signature premiered at the …”

Margarita Bochmann Audi Corporate Sound S. 51-55

„… 51 Audi Corporate Sound Margarita Bochmann Audi AG, Germany The Audi Corporate Sound concept …” „… goes way beyond individual elements such as a sound logo or a brand song. Indeed, it seeks to offer an …” „… acoustic experience of the brand in all applications – worldwide. The Audi Corporate Sound unites …”

Gianpaolo D'Amico, Sara Lenzi Sound for Electric Vehicles S. 85-95

„… disseminating the culture of sound and audio design, writing for the blog sounDesign4 and taking part in …” „… : http://www.soundesign.info/ 5 National Highway Traffic Safety Administration's website: http://www.nhtsa.gov/ Sound for …” „… pedestrians, but also to the driver. In addition a sound-based system is cost-effective, if compared to other …”

Cornelius Stiegler Sound Communication – Towards a New Understanding of Client Communication in the Sound Branding Process S. 165-179

„… announced a call for scientific papers in the fields of “Sound and Music in Corporate Communications” and …” „… papers were accepted as talks respectively as poster presentations. Talks Sound Communication …” „… – Towards a New Understanding of Client Communication in the Sound Branding Process 167 Cornelius …”

Markus Bodden, Torsten Belschner Sound Design for Silent Vehicles: Security – Identity – Emotion S. 67-85

„… sounding re-make – although the intention was that it should sound as before. The reproduction of …” „… Soundscapes This shows that there is a much deeper impact than just the security aspect. Nevertheless, Sound …” „… 67 Sound Design for Silent Vehicles: Security – Identity – Emotion Dr. Markus Bodden, Torsten …”

Zanna Unimed-Rio’s Sound Communication – A Case Study S. 149-159

„… about sound, such as articles, pod casts and lately the TV series “Life Soundtrack”, which will be …” „… 149 Unimed-Rio’s Sound Communication – A Case Study Zanna Zanna Sound, Brazil Where We …” „… building the methodology of Sound Communication. At that time I believed I was alone in building sound …”

Jesper Ramsgaard, Søren Holme, Karsten Kjems, Guillaume Le Ray, Nick Zacharov Quantifying Characteristics of Sound in a Branding Context S. 95-116

„… application of sound/music in branding should not rely on personal preference since the purpose of the …” „… sound/music extends beyond mere affect related effects. Sound and music in branding communicate meaning, evoke …” „… the respondents confirmed that the comparison of sound/sentence in a pairwise comparison paradigm …”

Tom Stephenson Music in Television Advertising: How Sound Logos Affect Consumer Emotions S. 203-217

„… 203 Music in Television Advertising: How Sound Logos Affect Consumer Emotions Tom Stephenson …” „… Key words Sonic Branding, Sound Logo, Advertising, Television, Emotion. Abstract Modern branding is …” „… the relationship between sound logos in television advertising and affective responses to brands …”

Thorsten Teichert, Daniel Wagenführer, Christian Weisssteiner Sound Design for New Products: Interactions with Technical Functionalities and Branding S. 179-189

„… , shape, and material properties of sound models. In D. Rocchesso and F. Fontana (Eds.), The sounding …” „… 179 Sound Design for New Products: Interactions with Technical Functionalities and Branding Prof …” „… Sound Design and Branding, Interaction of Sound Design and Branding, Interaction of Sound Design and …”

Charles Spence Sound Design: Using Brain Science to Enhance Auditory & Multisensory Product & Brand Development S. 33-51

„… aggressive and harsh sounding aerosol sound for a soft and gentle personal care spray (e.g., for a brand …” „… rated oysters eaten while listening to the ‘sound of the sea’ (a soundtrack incorporating the sound of …” „… insert the headphones (whereupon they hear the ‘sounds of the sea’ soundtrack) before starting to eat …”

Michiel Cremers What Does Amsterdam Sound Like? Sonic Branding the Capital of The Netherlands S. 159-164

„… 159 What Does Amsterdam Sound Like? Sonic Branding the Capital of The Netherlands Michiel …” „… Cremers Massive Music The initial assignment Create a sound for the call center and the digital counter …” „… . The brief Goal: A recognizable and distinctive sound, so that citizens immediately feel / know that …”

John Groves The Development and Implementation of a Sound Identity for DATEV eG: A Case Study S. 117-131

„… sound-relevant applications and touchpoints. “Sound Mood Boards” provided a hands-on interactive experience …” „… development. Further sound-related projects are in the pipeline, helping DATEV to underline the attribute …” „… of a Sound Identity for DATEV eG: A Case Study 119 Client: DATEV eG, Nuremberg, Germany Agency …”

Beate Flath Sound & Image. An Experimental Study on the Influence of Acoustical Parameters on the Perception of a Product’s Image in TV-commercials S. 229-238

„… Sound-qualities, product’s image, TV-commercials. Abstract The following text presents an experimental …” „… impression, is measured with the semantic differential. Results suggest that sound-qualities determined by …” „… communicative quality. An experimental study is presented which investigates the influence of sound-qualities …”

Cetin Demirci, Hanna Ruf, Cornelius Stiegler Summary Audio Branding Congress 2010 S. 11-32

„… “Driven by Sound”, took place at the old warehouse district in Hamburg’s Speicherstadt. Just as the …” „… Leverage for Brand Experience” and “What Will the Cars of the Future Sound Like?” Rainer Hirt Summary …” „… . Sound Design: How understanding the brain of the consumer can enhance auditory and multisensory …”

Company Directory S. 255-276

„… & Sounddesign 2001 5 Corporate Sound Identity, Consultancy, Sound Design, & Multi Sensorial Branding About …” „… Sound Identity and Sounddesign by Martin Lindstrom for his BRANDsense Symposium throughout the world …” „… regarding the use of Soundbranding. Company Directory 274 The Sound Agency 19 Meadow Way West End …”

Kai Bronner, Rainer Hirt, Cornelius Ringe Prelude S. 5-10

„… lectures, international sound and brand experts, scientists and engineers presented their results. This …” „… for multisensory design and product development met sound designers, music consultants, as well as …” „… . With the motto Driven by Sound, the congress focused on the crucial question of what brand and sound …”

About the Authors S. 239-254

„… thesis on the influence of sound-qualities on image perception. Dr. Flath does research on …” „… artistic work deals mainly with sound installations and soundscape projects. She is the co-founder of …” „… sounDesign, the first Italian blog about sound & audio design. In 2008 she founded the sound communication …”

Jens Köckritz Audio Branding Barometer 2010 S. 55-67

„… on hold audio logo / jingle music for commercials according to CI soundscape earcons/sound icons …” „… of sound applications market research supervision of implementation music production musical …” „… result 46% of the partici- Jens Köckritz 63 pants inclined to “sound branding”, 32% to “audio …”

Alex Moulton CNN International Rebrand S. 131-141

„… network. We wanted our new brand promise to come to life with a look, feel and sound that would be …” „… project. The Early Sound of News The first documented news source to be accompanied by music was the …” „… laws and taxes, but also to deliver vocal advertisements for local shops and tradesmen. The sound of …”

Mark Shevy, Susanne Kristen Semantic Meanings Associated with Popular Music: An International Consideration of Music Genre in Branding S. 217-229

„… . Beate Flath University of Graz, Austria Key words Sound-qualities, product’s image, TV-commercials …” „… semantic differential. Results suggest that sound-qualities determined by amplitude, frequency, amplitude …” „… & Huron, 2010), assuming the sound clearly fits a genre category. Research has also shown that people …”

Jenny Müller, Manfred Kirchgeorg Audio Branding in Line with Brand Personality S. 189-203

„… of this study we will only focus on the sense of sound. 2.2 Defining brand personality Brand …” „… Behind the Stuff We Buy: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound. London …” „… Studium. 203 Music in Television Advertising: How Sound Logos Affect Consumer Emotions Tom …”

doi.org/10.5771/9783845230146

Fabian Ruge - The Stoic Theory of Sign and Proof

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Fabian Ruge

The Stoic Theory of Sign and Proof

Series: Philosophical Studies in Ancient Thought

Volume 2 2022

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1 Sound Conditionals S. 21-46

„… sound.When Diogenes talks about true conditionals at DL 7.73, he gives conditions that can be foundat SE PH …” „… Conditionalstions true‒true, false‒false or false‒true occurs, then the conditional is sound,then Sextus is …” „… 1 Sound Conditionals1.0 IntroductionThe Stoics define a sign as “a proposition that is the leading …”

2 Valid Arguments S. 47-66

„… cannot have true premises with a false conclusion. (‘Sound’here also would not mean soundness of …” „… to describe the schemata that the Stoics consider sound.Schemata such as this example are excluded by …” „… sound. The text at PH 2.137 leaves it open which truth conditionsare relevant to that conditional …”

3 Evidence and Katalêpsis S. 67-92

„… are not just any true antecedent in a true conditional and proofsare not any valid and sound arguments …” „… the case that, if some proposition is the antecedent in a sound conditionalthat begins with a truth …” „… report continues:It is therefore necessary that the sign not only be the antecedent in a sound …”

4 The Revelation Requirement for Proof S. 93-146

„… be a proof (ἀπόδειξις). And if an argument is already a proof if it is valid,sound163 and has evident …” „… , τὸ‘εἰσὶν ἄρα νοητοὶ πόροι’.163 A true argument is a sound argument (cf. PH 2.138–139). This term is not …” „… and sound arguments withevident premises and a non-evident conclusion will not contain anything …”

Introduction S. 11-20

„… Empiricus:Sign: A sign is a proposition that is the leading antecedent in a sound condi-tional, revelatory of the …” „… rela-tion.Chapter 1 discusses the notion of a sound conditional that is present in thedefinition of the sign …”

Titelei/Inhaltsverzeichnis S. 1-10

„… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171 Sound Conditionals …”

doi.org/10.24894/978-3-7965-4556-6

Julia Iliopoulos-Strangas, Michael Potacs, Elena Simina Tanasescu, Jacques Ziller - Migration | Migration | Migrations

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Julia Iliopoulos-Strangas (ed.), Michael Potacs (ed.), Elena Simina Tanasescu (ed.), Jacques Ziller (ed.)

Migration | Migration | Migrations

Series: Societas Iuris Publici Europaei (SIPE)

Volume 11 2017

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Sanderijn Wierink The squeaky sounds of Dublin S. 253-258

„… The squeaky sounds of Dublin Sanderijn Wierink* Working in the field of immigration law there is …” „… , ECLI:EU:C:2016:409. 7 Dublin III Regulation 624/2013. The squeaky sounds of Dublin 254 with borders to …” „… Abdullahi anyway, safe and sound?” “Does Dublin III make it possible for an asylum seeker to contest the …”

Titelei/Inhaltsverzeichnis S. 1-20

„… droit public européen au défi des migrations 243 Camelia Toader The squeaky sounds of Dublin 253 …”

doi.org/10.5771/9783845285368

Achim Beißwenger - YouTube und seine Kinder

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Achim Beißwenger (ed.)

YouTube und seine Kinder

2010

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Ralf Drotleff Sound Branding – Instrument erfolgreicher audiovisueller Kommunikation S. 206-219

„… Geräusche, Sound-Effekte, wie z. B. dem Herzschlag des Audi- Sound-Logos, dominiert werden. Die Entscheidung …” „… muss Sie enttäuschen, ich bin lediglich ein − sogenannter – Sound-Branding-Experte. In diesem Aufsatz …” „… , markenkonformen Sound-Branding-Maßnahmen, für Ihre tägliche Arbeit bei der erfolgreichen Synchronisation von …”

Titelei/Inhaltsverzeichnis S. 1-10

„… mit Gestaltungsmerkmalen wie Design und Sound Branding sowie Technologien für die Distribution und …” „… Wirkungsmechanismen von Musik, welche Elemente und Potenziale ein ganzheitlicher Sound Branding-Ansatz bietet und …” „… Sound Branding – Instrument erfolgreicher audiovisueller Kommunikation …”

E AUTORENVERZEICHNIS S. 274-293

„… . Seit über 6 Jahren beschäftigt er sich mit strategischem Sound Branding und Musik- Marketing für alle …” „… sind Sound Branding und die Etablierung von Wertschöpfungspotenzialen für Marken in Zusammenarbeit mit …”

Harald Eichsteller, Nina Wiech Untersuchung zur Bekanntheit und Nutzung von Corporate Video-Inhalten im Internet S. 46-67

„… . Ich hätte mir gewünscht, den Film stoppen und direkt aus dem Film heraus den Soundtrack bestellen zu …”

Christoph Urban Case Study – Die Social Media Plattform MySpace S. 172-191

„… Cola, die dort ihren aktuellen Band-Contest „Coca Cola Soundwave Discovery Tour“ stattfi nden lassen …”

doi.org/10.5771/9783845221014

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Achim Beißwenger (ed.)

YouTube und seine Kinder

2019

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Ralf Drotleff Sound Branding - Instrument erfolgreicher audiovisueller Kommunikation S. 211-224

„… , ich bin lediglich ein − sogenannter − Sound-Branding-Experte. In diesem Aufsatz habe ich es mir zur …” „… diesem Beitrag einen Leitfaden zu sinnvollen Zielsetzungen und konkreten, markenkonformen Sound-Branding …” „… Situationsanalysen und diverse strategische Ableitungs- und Anpassungsprozesse versuchen Sound-Branding-Experten, die …”

Titelei/Inhaltsverzeichnis S. 1-12

„… Gestaltungsmerkmalen wie Design und Sound Branding sowie Technologien für die Distribution und Wiedergabe von …” „… Wirkungsmechanismen von Musik, welche Elemente und Potenziale ein ganzheitlicher Sound Branding-Ansatz bietet und was …” „… Multi.Touch TV: Designing TV-Interaktion 199 Wolfgang Henseler Sound Branding - Instrument erfolgreicher …”

E AUTORENVERZEICHNIS S. 279-290

„… beschäftigt er sich mit strategischem Sound Branding und Musik- Marketing für alle relevanten Brand …” „… Musik-Marketing und Mobile Music-Strategien verantwortlich. Seine Schwerpunkte sind Sound Branding und die …” „… 6 Jahren beschäftigt er sich mit strategischem Sound Branding und Musik- Marketing für alle …”

Harald Eichsteller, Nina Wiech Untersuchung zur Bekanntheit und Nutzung von Corporate Videoinhalten im Internet S. 47-70

„… heraus den Soundtrack bestellen zu können. Welches Bewegtbildangebot im Netz empfehlen Sie gerne weiter …”

Christoph Urban Case Study – Die Social Media Plattform MySpace S. 175-196

„… , die dort ihren aktuellen Band-Contest „Coca Cola Soundwave Discovery Tour" stattfinden lassen. Der …”

doi.org/10.5771/9783845293318

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