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Salvatore G. Cilella - Fundraising for Small Museums

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Salvatore G. Cilella

Fundraising for Small Museums

2011

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CHAPTER TWO: THE UNIVERSE OF FUNDRAISING S. 27-54

„… purpose or mission of your institution is the starting point for all fundraising—in large and small …” „… bear the burden of fundraising—particularly for the annual fund cam-9780759119680_Print.indb 30 …” „… their private cen-ters of fundraising.Independent FoundationsIndependent foundations are usually …”

CHAPTER ONE: PHILANTHROPY AND THE NONPROFIT WORLD S. 1-26

„… doors open. Most are now in active fundraising mode. Some do a better job than others. Size remains …” „… relative. Good grassroots 9780759119680_Print.indb 1 3/17/11 10:32 AMCHAPTER ONE2fundraising by small …” „… may be a small historical society doesn’t mean that you will be less successful in your fundraising …”

BIBLIOGRAPHY S. 205-212

„… list of sources below is a compilation of nearly forty years of fundraising with an eye toward the …” „… tenets of successful fundraising never change, especially those that have to do with the ethics of …” „… fundraising, the need to plan, the need to make face-to-face calls, the need to understand the context in …”

INDEX S. 213-222

„… , 4–5; solicitation and, 47; wisdom for, 131–32. See also strategic fundraisingFund Raising Management …” „… strategic plan for, 36Advancing Philanthropy (Iraegui/Botti), 122AFP. See Association of Fundraising …” „… Fundraising Professionals (AFP), 83–84, 142; on board contributions, 8–9Atlanta Business Chronicle (ABC), 106 …”

Preface

„… Fundraising for Small Museums9780759119680_Print.indb i 3/17/11 10:32 AMAMERICAN ASSOCIATION …” „… . Fundraising for small museums : in good times and bad / Salvatore G. Cilella, Jr. p. cm. — (American …” „… Fundraising . . . . . . . . . . . . . . . . 27CHAPTER THREE Stewardship: Managing the Donor Relationship or …”

CHAPTER THREE: STEWARDSHIP S. 55-84

„… fundraising. These motives apply to all levels of fundraising and are true for large and small museums of all …” „… fundraising is not asking for the order. As far as the donor is concerned, the most outrageous omission you …” „… the heart of management and is much more than the popular notion that fundraising is asking for the …”

CHAPTER FOUR: METHODS OF SOLICITATION S. 85-108

„… will force fundraising to be done the old-fashioned way—face-to-face.The old-fashioned visit with a …” „… fundraising firm, “Recent evidence indicates that combining the time tested methods of effective fund raising …” „… fundraising. Keep in mind that these definitions were established to differentiate between a pledge that could …”

NOTES S. 197-204

„… General Principles of Charitable Nonprofit Fundraising,” ARCH Factsheet Number 6, National Resource Center …” „… Snapshot,” Museum News (January/February 2010), 58.4. Joanne Fritz, “Six Steps to a Fundraising Plan for a …” „… . Association of Fundraising Professionals, “Barely Half of All Charities Require Board Member Contributions …”

CHAPTER EIGHT: MAJOR GIFTS, TRANSFORMATIONAL GIFTS, AND PLANNED GIVING S. 179-196

„… program will still exist, but with a different shape. By Once you understand that fundraising has become …” „… segregate major gifts from the general discussion of fundraising? First and foremost, they require much more …” „… dollars; in a larger institution, they could be in the millions. All donations are relative. Fundraising …”

CHAPTER SIX: MANAGING A CAPITAL CAMPAIGN S. 135-152

„… fundraising.Announce the campaign at the halfway or 80 percent mark. Experts disagree on this one. They are most in …” „… who have made public commitment, you should apply the contingency to only the private fundraising.In …” „… is the study conducted? You could conduct the feasibility study yourself or have a fundraising …”

CHAPTER FIVE: MEMBERSHIP, ANNUAL APPEAL, AND SPECIAL EVENTS S. 109-134

„… Fundraising?Just say no to “but seriously folks.” I have never been a fan of the benefit fundraiser, and I have …” „… membership rolls.PremiumsPremiums have outlived their usefulness and smack of an earlier time in fundraising …” „… institution’s fundraising program. Membership has benefits that draw people to your programs, but these benefits …”

CHAPTER SEVEN: GRANTSMANSHIP S. 153-178

„… , most funding sources are known and probably oversubscribed.Foundation fundraising can be very …” „… nonprofit information centers that provide fundraising information and other funding-related technical …” „… required to prove that you are a sound institution. In the Atlanta fundraising scene, foundations are …”

doi.org/10.5771/9780759119703

Juilee Decker - Fundraising and Strategic Planning

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Juilee Decker (ed.)

Fundraising and Strategic Planning

2015

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Chapter 10. Relevance and Twenty-First Century Fundraising Fundamentals S. 95-102

„… essentials of relevance, relationships, and resources. As professionals working in fundraising, we offer case …” „… landscape. Colleagues write persuasively about fundraising and the twenty-first century challenges and …” „… commensurate opportunities. For instance, Kim Klein in Fundraising in Times of Crisis, identifies threats to …”

Chapter 9. Successful Fundraising Strategies for the Academic Museum S. 87-94

„… /fundraisings-four-magic-questions-answer-these-and-the-gift-is-yours.aspx?articleId=1108Harrison, Jon. “Nonprofit Fundraising Web Resources” http://staff.lib.msu.edu/harris23/grants …” „… 87Fundraising for museums, at the best of times, is hard work. It requires both a short-term plan …” „… institutions in the U.S.1 While their fundraising environment is vastly different from those of free-standing …”

Chapter 5. “Member Plus” to “Ocean Advocate”: Rebranding a Membership Program to Support Fundraising S. 51-60

„… FundraisingNancy Enterline, Monterey Bay Aquarium9781442238787_WEB.indb 51 6/23/15 7:37 AM52 Nancy …” „… . As is common for membership and fundraising programs, we periodi-cally survey our members to learn …” „… earned revenue, but also creat-ing opportunities for advancing our fundraising program. The data also …”

Introduction S. 1-14

„… 1Fundraising and strategic planning are inextricably linked. Charitable dollars impact museums …” „… fundraising and strategic planning. Other projects benefitting from the aforementioned Bloomberg funds include …” „… Fundraising and Strategic Planning: Innovative Approaches for Museums examines a range of ambitious …”

Chapter 3. Crowdfunding the Museum: Engaging Program Constituents in Resource Development S. 33-42

„… build capacity in other areas of fundraising. PLANNINGWith a strategic goal of broadening the center’s …” „… social networking and fundraising phenomenon, was one of the most promising tools the team wanted to …” „… realized as unrestricted gifts from the September fundraising gala and at year end. The demographic of …”

Preface

„… Fundraising and Strategic Planning9781442238787_WEB.indb 1 6/23/15 7:37 AMInnovative …” „… MuseumsFundraising and Strategic Planning: Innovative Approaches for Museums9781442238787_WEB.indb 2 6/23/15 7:37 …” „… Cataloging-in-Publication DataFundraising and strategic planning : innovative approaches for museums / edited by Juilee …”

Chapter 2. Public Art and Public Support: A New Direction at the Carnegie Center for Art & History S. 25-32

„… fundraising. Fortunately, we received an unexpected boost in the form of a letter from Michael Ladd, executive …” „… .• Maintained awareness of new methods of fundraising and adopted them when it was appropriate for our project …” „… fundraising opportunity. The installation was created to interpret the historic theme of newspapers and …”

Chapter 7. Leveraging the Public-Private Partnership to Transform an Abandoned, Elevated Railway into New York City’s Most Exciting Public Amenity S. 69-78

„… fol-lowing another that eventually revealed a proven fundraising strategy. Friends continually leveraged one …” „… navigating this relationship remains a key factor in Friends’ fundraising success to date. IMPLEMENTATIONIn …” „… push on the advocacy side and the fundraising side to bring the High Line at the Rail Yards to fruition …”

About the Contributors S. 115-118

„… University and significant expertise in infrastructure development, fundraising, and project management, she …” „… experience in non-profit executive management, fundraising and board governance. She is currently the …”

Chapter 11. Institutionalizing Innovation at the Toledo Museum of Art S. 103-110

„… fundraising practices. In particular, there was recognition of the need to expand our funding base. All …” „… sponsorship and fundraising are not necessarily appealing to a new generation of donors and visitors. A harsh …” „… reality is that if art museums continue to rely solely on the fundraising strategies that have been …”

Chapter 1. BOOM! Crowdfunding the First Exhibit of the Museum of Food and Drink S. 15-24

„… immense potential of crowdfunding as a fundraising tool for mu-seums. But it was not easy. Our success was …” „… , crowdfunding may not be the most time-efficient form of fundraising. Moreover, it is not an effective strategy …” „… fundraising cannot do. The flip side of this ability to generate excitement is that it is necessary to space …”

Chapter 8. Building for the Future: Converting Capital Campaign Success into Sustainable Major Gifts S. 79-86

„… leadership. But the less glamorous, strategic fundraising that occurs in the post-campaign afterglow can also …” „… used.2. Harold J. Seymour, Designs for Fund-raising: Principles, Patterns [and] Tech-niques. New York …”

Chapter 6. Check It Out!: A Case Study of the New Children’s Museum’s Program of Circulating Membership Cards in Public Libraries S. 61-68

„… libraries August 2008: Began fundraising campaign to underwrite circulating member-ships October 2008 …” „… recognition for funders. For fundraising and reporting purposes, it was essential that NCM be able to track …”

doi.org/10.5771/9781442238787

Hans-Christoph Reiss - Steuerung von Sozial- und Gesundheitsunternehmen

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Hans-Christoph Reiss (ed.)

Steuerung von Sozial- und Gesundheitsunternehmen

Series: Edition Sozialwirtschaft

Volume 29 2010

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Michael Urselmann Erfolgsfaktoren im Fundraising von Nonprofit-Organisationen S. 337-342

„… Fundraising-Führungskräfte von 106 deutschen Nonprofit-Organisationen mit einem jährlichen Fundraising-Volumen von mindestens …” „… angloamerikanischen Bereich, der traditionell über ein hohes Fundraising-Know-How verfügt, entdeckten international …” „… Erreichung jedes ihres Fundraising-Ziele genauestens zu pla- 2. 3. (1) Michael Urselmann 338 nen. Sicherlich …”

Uwe Kaspers Aktivitätsbezogene Kosten- und Leistungsrechnung für Pflegedienste S. 323-337

„… traditionell über ein hohes Fundraising-Know-How verfügt, entdeckten international operierende Organisationen …” „… Fundraising von Nonprofit-Organisationen Prof. Dr. Michael Urselmann Definition, Problemstellung und …” „… Zielsetzung Unter Fundraising wird die systematische Beschaffung von Geld-, Sach- und Dienstleistungen einer …”

Titelei/Inhaltsverzeichnis S. 2-8

„… .... . 323 Uwe Kaspers Erfolgsfaktoren im Fundraising von Nonprofit-Organisationen .............. 337 …”

doi.org/10.5771/9783845227290

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Jamie Simek

Beyond the Bake Sale

2022

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Section 2. MASTERING THE FUNDRAISING CYCLE S. 69-136

„… fundraising.Face- to- face asksThese asks usually take the form of a prearranged meeting following a period of …” „… fundraisingPeer- to- peer fundraising happens when a volunteer raises money from their friends and family on …” „… ▲ 6 9S e c t i o n 2MASTERING THE FUNDRAISING CYCLE▲ 7 17IdentifyIn museums, we talk a lot …”

Preface

„… and communication can contribute to a board’s interest and effectiveness in fundraising.In chapter 14 …” „… .Beyond the Bake SaleFundraising for Local History OrganizationsJamie SimekR O W M A N & L I T T L E F …” „… sale : fundraising for local history organizations / Jamie Simek. Other titles: Fundraising for local …”

Section 1. ORGANIZING YOUR ORGANIZATION S. 1-68

„… ? How will it be included in the board member recruitment process? Role in FundraisingWhat role will …” „… for fundraising).Once you’ve made your lists, try to identify how your quadrants relate to each other …” „… ▲ 1S e c t i o n 1ORGANIZING YOUR ORGANIZATION▲ 31Fundraising Perception and RealityWhat’s the …”

Section 3. REFINING YOUR APPROACH S. 137-234

„… someone responsible for processing gifts of moneyThe Board’s Role in FundraisingFundraising grows and …” „… wasn’t.They failed to realize that fundraising—especially for major gifts and special proj-ects—is a team …” „… board should be doing more to help with fundraising, you’re not alone. According to a national index …”

Index S. 235-238

„… Association for State and Local HistoryAFP (Association of Fundraising Professionals). See Donor Bill of …” „… (AASLH), 5, 21, 145, 151, 176, 222annual fundraising plan, 117–22; measuring success, 122, 124; potential …” „… Fundraising Professionals (AFP). See Donor Bill of Rightsaudits, 18balance sheet. See financial …”

About the Author S. 239-240

„… listen-learn-teach-repeat approach to practicing, training, and writing about fundraising. An unabashed history geek and …” „… State and Local History, chaired the STEPS Enhancement Fundraising Committee, authored a History News …” „… technical leaflet on fundraising basics for local history organizations, and facilitated fundraising …”

doi.org/10.5771/9781538148792

Raphaela Keller - Wann wirken Spendenaufrufe?

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Raphaela Keller

Wann wirken Spendenaufrufe?

Series: Angewandte Medienforschung

Volume 42 2008

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Studien zur Bilderwirkung im Fundraising S. 58-64

„… Studien zur Bilderwirkung im Fundraising Der Einsatz positiver und negativer Bilder in Spendenbriefen …”

Stellenwert des Direct Mailings als Kommunikationsinstrument S. 21-22

„… bundesdeutsche Non-Profit-Organisationen das Direct Mailing als Fundraising-Methode entdeckt, stetig kommen neue …” „… schlechten Publicity wird das Mailing auch in Zukunft eine der wichtigsten Fundraising-Methoden bleiben …” „… 2. PR und Fundraising für Non-Profit-Organisationen Bei der Erfüllung gemeinschaftlicher Aufgaben …”

Entwicklungen auf dem Spendenmarkt S. 22-24

„… bundesdeutsche Non-Profit-Organisationen das Direct Mailing als Fundraising-Methode entdeckt, stetig kommen neue …” „… schlechten Publicity wird das Mailing auch in Zukunft eine der wichtigsten Fundraising-Methoden bleiben …” „… PR und Fundraising für Non-Profit-Organisationen 22Direct Mailings im Rahmen der kommunikativen …”

Kodices und Leitlinien zum Bildereinsatz S. 24-25

„… PR und Fundraising für Non-Profit-Organisationen 24auf die höhere Persuasionsleistung von …” „… Fallbeispielen zurück – eine These, die in der Studie dieses Buches überprüft wird. 2.3 Ethik im Fundraising …” „… (http://www.venro.org/; Stand: 12.04.2008) entnommen werden. PR und Fundraising für Non-Profit-Organisationen …”

Wissenschaftliche Quellen S. 193-206

„… . J. & Coldevin G. (1992). Using pos itive versus negative photographs for third-world fundraising …” „… . Fundraising in USA und Deutschland. In: Leif, T. & Galle, U. (Hrsg.), Social Sponsoring und Social Marketing …” „… Fundraising. Spenden, Sponsoring, Stiftungen in der Praxis . Frankfurt am Main: Campus Verlag. Halisch, F …”

Ausblick S. 189-192

„… schließlich zeigen, dass Henry A. Rosso, Gründer der renommiertesten Fundraising-Fortbildungseinrichtung in …” „… Fragen im Kontext des Fundraisings, die – wie bereits erwähnt – auch für die (Kommunikations …” „… den USA, Recht hat, wenn er seine Schüler lehrt: Quelle: Haibach, 2006: 27 Fundraising is the …”

Kodices und Leitlinien zur Argumentationsstrategie S. 25-26

„… PR und Fundraising für Non-Profit-Organisationen 25 dass sie nicht in Situationen …” „… Leitlinien orientieren. Vor allem für die Praxis des Fundraisings ist demnach folgende Frage besonders …”

Titelei/Inhaltsverzeichnis S. 1-11

„… des Buches ........................................................... 18 2. PR und Fundraising für …” „… ......................................................................... 21 2.2 Entwicklungen auf dem Spendenmarkt ............................ 22 2.3 Ethik im Fundraising …” „… .................................................. 56 4.1.3 Studien zur Bilderwirkung im Fundraising ........................... 58 4.1.3.1 …”

Handlungsintention S. 89-91

„… Organisation abhängig von der Text-/Bildversion? 5.6 Handlungsintention Für die Praxis des Fundraisings ist …” „… unterschiedlich auf Bilder reagieren. Diese Fragestellung ist vor allem für die Praxis des Fundraisings …”

Reaktanz S. 40-42

„… des Fundraisings bedeutet das, dass Spendenbriefe so gestaltet werden sollten, dass die Empfänger den …” „… .. Die dargestellten Studien können jedoch nicht auf den Kontext des Fundraisings übertragen werden. 38 …”

Wirkungspotenziale von Bildern bei Spendenbriefen S. 49-58

„… Fa ktenwissen assoziieren. Auch wenn im Fundraising-Kontext Emotionen oft über das Intellektuelle …” „… Fundraisings ist der mögliche Einfluss emotionaler Bilder auf die Urteilsbildung der Rezipienten besonders …” „… Fundraising Der Einsatz positiver und negativer Bilder in Spendenbriefen wurde bisher kaum wissenschaftlich …”

Einfluss der Intensität des Appells S. 42-43

„… dargestellten Studien können jedoch nicht auf den Kontext des Fundraisings übertragen werden. 38 Die Autoren …”

Einschätzung der Bilderwirkung auf andere S. 91-92

„… unterschiedlich auf Bilder reagieren. Diese Fragestellung ist vor allem für die Praxis des Fundraisings …”

Weitere Quellen S. 206-208

„… , 32/2004. Werdes, A. (1999). Eine Art Egoistisierung. Fundraising-Experte Michael Urselmann über die …”

Einschätzung der Organisation S. 88-89

„… Organisation abhängig von der Text-/Bildversion? 5.6 Handlungsintention Für die Praxis des Fundraisings ist …”

Induktive Vorgehensweise S. 143-145

„… besseren Veranschaulichung genutzt wird. Welche Bedeutung dieses Ergebnis für die Praxis des Fundraisings …”

Kausalattribution S. 38-40

„… die Praxis des Fundraisings bedeutet das, dass Spendenbriefe so gestaltet werden sollten, dass die …”

Bewertung des Spendenbriefs S. 136-141

„… anschaulicher finden (MW=1,2) als Männer (MW=0,6; F=6,700; df=1; p<0,01). Für die Praxis des Fundraisings …”

Zentrale Fragestellung S. 13-18

„… zeigen: „Many respondents felt that the nature of fundraising techniques or messages employed could …”

Begründung der Einschätzung der Bilderwirkung auf andere S. 165-171

„… einer summarischen Beschreibung kombiniert sind (vgl. Tabelle 13). Für die Praxis des Fundraisings …”

Anhang S. 209-253

„… : Da Sie ja auch Vorträge über E-Mail-Fundraising halten: Wie schätzen Sie die Zukunft des klassischen …” „… Spendenbriefs ein – im Vergleich zum Potential des E-Mail-Fundraisings? TK: Der Spendenbrief wird mit …” „… man durch E-Mail-Fundraising generieren kann, liegt – ich kann da nicht für andere Organisationen …”

Einfluss der Bilder auf die spezifische Handlungsmotivation S. 156-165

„… einer summarischen Beschreibung kombiniert sind (vgl. Tabelle 13). Für die Praxis des Fundraisings …”

Fragebogen S. 99-112

„… use fundraising techniques that are appropriate and sensitive. / I would trust this nonprofit not to …”

doi.org/10.5771/9783845214252

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