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Marie Elisabeth Mueller, Harald Eichsteller, Devadas Rajaram - #Innovationtelling

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Marie Elisabeth Mueller (ed.), Harald Eichsteller (ed.), Devadas Rajaram (ed.)

#Innovationtelling

Series: Now Media

Volume 1 2017

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Fabian Ulitzka The Power of Purposeful Social Media Communication S. 25-30

„… The Power of Purposeful Social Media Communication Fabian Ulitzka Introduction The 21st century …” „… information era keeps bringing up new tools in order to facilitate communication, interaction and engagement …” „… marketing perspective - more important communication channel. Moving-image communication such as …”

Julian Bossert Innovative Storytelling with Snap Inc. Spectacles S. 59-62

„… rudimentary communication the only way to spread a message wide was by using the voice to tell stories. With …” „… always connected to everything. Most of the communication is held with people in their environment with a …” „… based information. The third and newest part of communication for people is the human computer …”

Devadas Rajaram Future is ‘now’ S. 31-34

„… practices and customs in every profession. Storytelling is no different. Advancement in technology has …” „… communication since the advent of spoken words. Most of us grew up listening to tales told by our grandparents …” „… our impressions about our culture and society. With the evolution of new means of communication, our …”

Christian Kubis The Festo Company S. 79-88

„… training. Festo supplies pneumatic and electrical automation technology to 300,000 customers in over 35 …” „… appropriately. The challenges to realise very efficient communication between these specialists in order to …”

doi.org/10.5771/9783845281117

Martin Dietrich, Dieter Kurt Tscheulin - Public and Nonprofit Marketing

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Martin Dietrich (ed.), Dieter Kurt Tscheulin (ed.)

Public and Nonprofit Marketing

Series: Sonderheft ZÖGU

Volume 2009

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Dorothy Mpabanga Die Modernisierung des botswanischen öffentlichen Sektors mit Hilfe des Public Sector Management und des Marketings S. 92-111

„… improvements in service delivery and in some cases reduction in customer complaints. Reforms have had an impact …” „… measurement perspectives of financial, customer, process and learning and growth (Olve et al. 1999). The …” „… performance, quality, involvement, openness, freedom of communication, and mutual trust’ (ibid.). A study of …”

Martin Dietrich Marktorientierung, Erfolg und Wettbewerb in der deutschen Museumslandschaft S. 26-47

„… Competitor/external orientation 0.132 1.397 Communication 0.063 0.709 Customer/visitor orientation 0.331c 3.629 …” „… , whereas Camarero and Garrido (2008) find the customer orientation in the Spanish museum industry more …” „… moderator variable for the effectiveness of customer retention and customer acquisition strategies again in …”

Arie Halachmi Public Management und Marketing: Die Markenführung der Regierung S. 15-25

„… communications or appealing logos. A brand is built through the total experience that it offers. Keeping these …” „… the marketing discipline. These include issues such as branding, communications, image, reputation …” „… research interest about citizens as public agencies’ "clients" or "customers" (Denhardt/Denhardt 2000 …”

Peter Eichhorn Einige spezifische Eigenschaften von City Marketing S. 87-91

„… the common demand. There are, of course, certain public services and their customers which are dealt …” „… customers but also for the suppliers and indirectly involved third parties such as retail, gastronomy and …” „… local municipalities are being met. Communication policy as the third tool of city marketing as well …”

Dieter K. Tscheulin, Jörg Lindenmeier Preis- und Kapazitätssteuerung – Ein sinnvolles Marketinginstrument für öffentliche Unternehmen? S. 60-69

„… management is a method that helps to sell service capacities to the right customers, at the right time and …” „… for this are discounts for early bookers, or price reductions when customers waive the right to …” „… cancellation. Next, the services are sold to customers from various market segments at varying prices (p1, p2 …”

H. Ian Macdonald Public Management and Public Marketing: Is there a Connection? S. 5-14

„… or customers. 5. We should switch over from input to output, and from resources to results. 6. We …” „… personality intended to make the citizen (i.e., the public customer) feel that he or we has have become part …” „… 37/2009 5 McLuhan identified the power of language and communication through learning to make the …”

Jörg Lindenmeier Handlungsempfehlungen für durch von Boykotts bedrohte öffentliche Unternehmen S. 130-140

„… of concessive communication. Furthermore, public enterprises should try to explain existing practices …” „… means of communication. In accordance with the results of the mediation analyses this can be achieved …” „… ’ credibility. Besides this, an investigation into the interplay of pro- and anti-boycott communication …”

Glen E. Randall, Burkard Eberlein, Arthur Barrows Verantwortliche Gesundheitsversorgung durch Leistungsmessung? S. 48-59

„… must account for more than simply its finances. Customer satisfaction, internal business processes …” „… leveraging public trust and brand communication (i.e., social marketing) (Laidler-Kylander/Quelch/Simonin …”

doi.org/10.5771/9783845218298

Martin Schunke - Veränderungen des Key Account Managements durch die Digitalisierung

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Martin Schunke

Veränderungen des Key Account Managements durch die Digitalisierung

2019

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10 LITERATURVERZEICHNIS

„… , F., F. AL-Husan, und L. Alhesan (2017), “The role of senior executives in managing key customers in …” „… Expenditure: The PPB system, 1. Atanasova, Y. und C. Senn (2011), “Global customer team design: Dimensions …” „… , B. (1952), Content Analysis in Communications Research. Glencoe: Free Press. Berry, L. und A …”

9 ANHANG S. 168-189

„… customer-facing organisation Journal of Business & Industrial Marketing 1999 Spencer, R. The selection and …” „… & Planning 2004 Brady, N. Strategic customer management: Designing a profitable future for your sales …” „… Gosselin, D.P., Bauwen, G.A. Strategic account management: Customer value creation through customer …”

3 DIGITALISIERUNG IM B2B BEREICH S. 47-67

„… . Hennig-Thurau et al. definieren Social Media Marketing als „web-based ‘communication and information channels …” „… experience, communication or inference” (Kakabadse, Kakabadse, und Kouzmin 2003, S. 77). Alavi und Leidner …” „… Unternehmen zu erzeugen. 3.6 Customer-Relationship-Management-Systeme CRM, das Managen von Kundenbeziehungen …”

2 KEY ACCOUNT MANAGEMENT – EINE BIBLIOMETRISCHE ANALYSE S. 6-46

„… customer, including communication, sales, and after sales service, and who act as the primary point of …” „… customer” (Rayport, Jaworski, und Kyung 2005, S. 68). In der Praxis nutzen Unternehmen verschiedene …” „… , AL-Husan, und Fletcher-Chen 2014). Millman und Wilson (1995, S. 9) definieren KA als „a customer deemed to …”

doi.org/10.978.395710/3512

Miriam Lohrmann - Die kognitive Legitimität aus Kundensicht im Kontext neuer Unternehmen

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Miriam Lohrmann

Die kognitive Legitimität aus Kundensicht im Kontext neuer Unternehmen

2021

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Literaturverzeichnis S. 207-222

„… , 47(1), 59-80. Anderson, E. W. (1998). Customer satisfaction and word of mouth. Journal of Service …” „… ). Word-of-mouth advertising and informal communication. In D. F. Cox (Ed.), Risk taking and information handling …” „… interpersonal communication: A review and directions for future research. Journal of Consumer Psychology, 24(4 …”

doi.org/10.5771/9783957102997

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Kai Israel

Virtual-Reality

Series: Hamburger Schriften zur Marketingforschung

Volume 102 2023

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F Quellen- und Literaturverzeichnis S. 57-185

„… Quellen- und LiteraturverzeichnisAli, F. (2016). Hotel website quality, perceived flow, customer …” „… ., Kandampully, J., & Zhang, T. (2016). Towards a unified customer experience in online shopping environments …” „… technologies on the customer experience. Journal of Business Research, 100, 547–560.Flavián, C., Ibáñez-Sánchez …”

doi.org/10.5771/9783957104366

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