„… Religion – Marketing‘s Unwitting Godparent A Case Study of Coffee Branding Consumer Loyalty …” „… BUT_Ulrich_5799-2.indd 2 20.05.19 11:52 A Case Study of Coffee Branding and Consumer Loyalty Michael Leo …” „… Case Study of Coffee Branding and Consumer Loyalty Michael Leo Ulrich 281 p. Includes bibliographic …”

„… , November 30). The saga continues: George Clooney and John Malkovich star in a second Nespresso coffee ad …” „… - John-Malkovich-star-second-Nespresso-coffee-ad.html 8 Reference List 270 Davis, W. (2011). A General Theory of Visual Culture. Princeton, NJ …” „… Dialectical Theory of Consumer Culture and Branding. The Journal of Consumer Research, 29(1), 70-90 …”

„… – for example, another coffee brand. Therefore, a corporation finding itself in that situation, selling …” „… need, they are all in need of something. With respect to Nespresso’s efforts to launch a new coffee …” „… brand then, Nespresso faced the challenge of turning coffee into something else, to heave it to another …”

„… eventually, if the branding process is successful, have fully absorbed that idea, thereby becoming the idea’s …” „… (Bolz, 2002), and by the same token, Nespresso will represent the epitome of coffee culture. This …” „… marketing/branding and its implications for identity creation” (Einstein, 2008, p. xii), Einstein argues from the …”

„… . Or they may just like being seen walking around with a fair-trade coffee cup in their hand. Equally …” „… high profile chain of coffee shops covered the higher procurement costs of fair-trade coffee by …” „… products and services social branding or “cause related” marketing components or covering the firm with a …”

„… Care About Ethics? Willingness to Pay for Fair Trade Coffee, in: Journal of Consumer Affairs (2006 …” „… Ethical Backlash of Corporate Branding, in: Journal of Business Ethics, Vol. 73/No. 4, 333–346. Pies, I …”

„… , though aggressive co-branding campaigns with consumer favorites like Jell-o and Coke gave NutraSweet …” „… Cokes – these were arguably treats at the very heart of “American” eating. The technique of co-branding …” „… . 78 (2011) H. 3224 The technique, known as “supplier initiated ingredient branding,” relied upon …”

„… did not know it at the time, this path would lead me directly into audio branding. Composing audio …” „… participated in branding campaigns for Intel, LG Electronics, Samsung, "It is Not What We Say but How We Say …” „… succinctly in its original language: “Der Ton macht die Musik”. However, when it comes to audio branding …”

„… 11 Summary Audio Branding Congress 2009 Cetin Demirci & Jens Köckritz On November 14th, 2009 the …” „… Dunkeln” in Hamburg, and the Audio Branding Academy successfully wrapped up its first event. Cornelius …” „… Ringe, Co-Founder and Managing Partner of the Audio Branding Academy, began his welcome speech by …”

„… 11 Audio Branding Congress 2013 Summary Gianpaolo D'Amico University of Florence, Italy …” „… Introduction The fifth Audio Branding Congress was held on November 28, 2013 at the Higher School of …” „… Economics in Moscow, Russia. Audio Branding Academy members made a huge effort to organise this edition in …”