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Ralf Dewenter, Justus Haucap, Christiane Kehder - Wettbewerb und Regulierung in Medien, Politik und Märkten

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Ralf Dewenter (ed.), Justus Haucap (ed.), Christiane Kehder (ed.)

Wettbewerb und Regulierung in Medien, Politik und Märkten

Series: Wettbewerb und Regulierung von Märkten und Unternehmen

Volume 24 2013

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Claudia Fantapié Altobelli, Sandra Meister Online Brand Communities – Are Members Different People? S. 155-182

„… over the past quarter century has had an essential impact on consumers’ communication patterns and on …” „… how they receive and use new information. One new communication approach is seen with the rise of the …” „… interactively unify fans and brand lovers as well as customers by creating an environment with …”

Claudia Loebbecke, Stefan Schepers European Innovation Policy and Political Processes in the Light of Information and Communication Technologies S. 99-114

„… European Innovation Policy and Political Processes in the Light of Information and Communication …” „… places Information, Communication Technology (ICT) innovations in pole position for supporting European …” „… the pervasive nature of new technologies – not just in information and communication, but also in …”

Ulrich Schwalbe Kronzeugenregelungen und die interne Struktur von Kartellen S. 415-440

„… processing needs. Participants in the turbines conspiracy had to create a centralized communication network …” „… because technical complexity, multiple interpretations of customer specifications, disagreement about …” „… Unterschied zu Gesprächen mit Wettbewerbern. Hovenkamp schreibt hierzu: „Communications between a manufacturer …”

doi.org/10.5771/9783845249469

Alptekin Erkollar - Enterprise & Business Management

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Alptekin Erkollar (ed.)

Enterprise & Business Management

Series: Enterprise & Business Management

Volume 3 2017

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Özlem Efiloğlu Kurt, İkram Daştan THE ROLE OF NEW TECHNOLOGIES IN INNOVATION S. 215-248

„… covers a wide scope ranging from communication methods of the business with its employees and customers …” „… types and tools of communication with customers. This platform, which includes the coexistence of …” „… can access the system via the internet. Customers who want to perform their communications on a …”

Ece İşel, Eray Tüzün, İzzet Gökhan Özbilgin INVESTIGATING THE ROLE OF PRODUCT MANAGER IN SOFTWARE PRODUCT ORGANIZATIONS S. 293-310

„… for key customers • Create industry trade show strategy. • Provide product communication to a wide …” „… are under pressure to offer their customers faster and better results than ever, due to compelling …” „… and must keep pace with the customer-oriented product management. Also, when the competitive …”

İbrahim Topal, Sima Nart, Cuneyt Akar ONLINE CONSUMERS ENGAGEMENT ON FACEBOOK BRAND PAGES. THE CASE OF THE AUTOMOBILE INDUSTRY S. 109-140

„… purposes of communicating with their customers, maintaining the communication, customer notification …” „… , benefiting from word-of-mouth communication, increasing customer loyalty, making the customers defenders of …” „… communication with consumers. • Understand the concepts of consumer engagement and online consumer engagement …”

Alptekin Erkollar, Birgit Oberer LESSON TICKER: INNOVATION MANAGEMENT S. 25-32

„… sold with higher margin to demanding customers; incumbents win, focused on demanding customers; both …” „… , more user-friendly products, which are cheaper and targeted to new or less demanding customers; new …” „… advantages Key elements of disruption Customers at each market have limited absorption capacity …”

Nenad Stankovic, Stephen G. Lambacher KNOWLEDGE, LEARNING, AND SKILLSIN SOFTWARE SYSTEMS DEVELOPMENT S. 37-108

„… systems for the same customer. The two 38 Nenad Stankovic | Stephen G. Lambacher projects performed very …” „… sociotechnical systems, including communication, complexity, experience, knowledge, learning, method, motivation …” „… of specific errors; a project plan can be used to bolster communication and teamwork among engineers …”

Mykola Tkachuk, Vladyslav Sokol, Rustam Gamzayev, Volodymyr Sokol TOWARDS AN EFFICIENT USAGE OF IT-SERVICE MANAGEMENTSYSTEMS IN BUSINESS ORGANIZATIONS: KNOWLEDGE-BASED METHODS, SOFTWARE TOOLSAND CASE-STUDY RESULTS2 S. 249-292

„… resolve the most actual communication problems between IT-service department and customers basing on …” „… formalize a communication process between IT-service department and customers, and it has the following …” „… direct communication with IT-service customers. 275 Towards an Efficient Usage of IT-Service Management …”

Tahsin Engin, Alptekin Erkollar INNOVATION AND TECHNOLOGY TRANSFER IN EMEA REGION –A SUCCESS STORY FROM 1001 NIGHTS S. 311-326

„… communication mechanism with these stakeholders as well as the expertise of the economic staff of SAU, the …” „… designed by Kaplan and Norton. They focus on finance, customers, learning & growth, as well as on an …” „… approach is a flexible one, in which further dimensions such as customers, target markets, and suppliers …”

Aykut Hamit Turan ELECTRONIC MEDICAL RECORDS IMPLEMENTATION SUCCESS: PROPOSAL OF A SUCCESS MODEL S. 141-170

„… EMR implementation process • Observe major unique characteristics of Information and Communication …” „… from new Information and Communication technology (ICT) investments. Today, ICTs are clearly …” „… healthcare costs and enhance customer service. Healthcare expenditures in all over the world are …”

Birgit Oberer LESSON TICKER: SOFTWARE ENGINEERING S. 9-16

„… to maintain than it does to develop. Software engineering forms a bridge from customer needs to …” „… ) The study of approaches as in (1).’ IEEE definition. 10 Birgit Oberer Stakeholders A customer …” „… interact with the user or the environment so that customer requirements are met and (2) design the …”

Shi-Shuenn Chang, Alptekin Erkollar LESSON TICKER: SOCIAL MEDIA MANAGEMENT S. 33-36

„… • blog / content Phase 3: 12 months on • clear and direct customer journey • audience optimized …” „… and friendly communication will result in audience members feeling a sense of importance and …”

doi.org/10.5771/9783828868427

Katharina Spraul - Nachhaltigkeit und Digitalisierung

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Katharina Spraul (ed.)

Nachhaltigkeit und Digitalisierung

Series: Nachhaltige Entwicklung

Volume 10 2019

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Antonino-Enrico Bucceri Kapitel 5: Digitization of energy providers: Smart metering as an opportunity for sustainability S. 121-146

„… creation of an interaction between customers and providers, information and communication technologies are …” „… measuring units.2 These digital measuring units are called smart meters. Smart meters enable communication …” „… this communication system. This includes a great potential for sustainability. Sustainable development …”

Pierre Kohlmann Kapitel 7: Corporate digital responsibility for internet of things technology S. 165-182

„… complement to CSR with respect to new challenges of digitization in a customer-oriented perspective. All …” „… tasks.25 Additionally, there must be communication of the necessity of further automation, hence the …” „… communication between employees and also reduce employees’ sense of belonging to the company.41 This fact should …”

doi.org/10.5771/9783748903192

Uwe Blaurock, Martin Schmidt-Kessel, Katharina Erler - Plattformen

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Uwe Blaurock (ed.), Martin Schmidt-Kessel (ed.), Katharina Erler (ed.)

Plattformen

Series: Schriften der Ernst von Caemmerer Stiftung

Volume 10 2018

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Juliette Sénéchal Online Platforms under French Law S. 119-138

„… the features of a cyclonic phenomenon. In this respect, the European Commission communication «Online …” „… often rely on information and communications technologies to reach their users, instantly and …” „… Communication of the European Commission, Online Platforms and the Digital Single Market, Opportunities and …”

Christoph Busch European Model Rules for Online Intermediary Platforms S. 37-58

„… contracts, between (1) the platform operator and the supplier, (2) the platform operator and the customer …” „… and (3) the supplier and the customer. Specific rules for these triangular relationships, which are …” „… between suppliers and customers. The terms and conditions of the online platforms usually underline that …”

Karin Sein Legal problems of electronic platform economy – Estonian perspective S. 79-96

„… significant size and scale that are mainly targeted to local customers.2 …” „… Estonian Ministry of Economic Affairs and Communications commissioned a study on sharing economy where only …” „… Economic Affairs and Communications finds that in some areas, for instance in public urban transport and …”

Giorgio Resta Digital platforms under Italian Law S. 97-118

„… by similar digital means which enables customers to conclude contracts with suppliers of goods …” „… two-sided transactions markets5. The critical element is whether or not digital platforms enable customers …” „… , communications services, payment systems, and platforms for the collaborative economy» 7. As to the second …”

doi.org/10.5771/9783845292298

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Christopher Zerres (ed.)

Content-Marketing

Series: Hamburger Schriften zur Marketingforschung

Volume 101 2023

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Quellenverzeichnis S. 285-292

„… FazitIn diesem Beitrag wurde deutlich, dass die Gestaltung einer Customer Journey für …” „… und Bedürfnisse zu erkennen. Aufbauend auf dem Ist-Zustand der Customer Journey, wird die zielgenaue …” „… GmbH.Anthes, J. (2021). Das Customer Journey Mapping 1x1. Bright Solutions GmbH …”

Quellenverzeichnis S. 329-332

„… ., & Singh, S. S. (2010). The impact of customer community participation on customer behaviors: an empirical …” „… ., & Iyengar, R. (2013). Communication channels and word of mouth: How the medi-um shapes the message. Journal …” „… communication: A review and directions for future research. Journal of Consumer Psychology, 24 (4), 586-607 …”

2 Content-Marketing als Teilaufgabengebiet der Medienbranche S. 294-299

„… Content-Marketing „the whole spectrum of content-driven communication, including custom media (sometimes called …” „… Communication-DienstleisternHandel/Dienstleister:• Buchhandel / Barsortiment• Pressehandel / Grosso• Direktzustellung• Downloadportale …” „… dieselbe:“There is only one valid definition of business purpose: to create a customer.”(Drucker 1974, p. 89)Die …”

2 Strukturierungsrahmen S. 312-321

„… "Customer oder Consumer Engagement" zusammenfassen. Dieser kann definiert werden als "…psychological state …” „… that occurs by virtue of interactive, co-creative customer experiences with a focal agent/object (e.g …” „… co-communication campaign may lie in its ability to generate engaging new promotional content while greatly …”

doi.org/10.5771/9783957104151

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