Getting the Word Out

Frederick H. Gonnerman

doi:10.5771/9781566995337

Getting the Word Out

The Alban Guide to Church Communications

Published 2003

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doi.org/10.5771/9781566995337
ISBN print: 978-1-56699-283-1
ISBN online: 978-1-56699-533-7
Rowman & Littlefield, Lanham Rowman & Littlefield, Lanham

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Zusammenfassung

High quality publications and public relations will enhance a congregation's overall ministry by promoting strong stewardship, effective evangelism, and exciting parish education. Getting the Word Out provides all the tools congregations need to create attention-grabbing, informative, and inspiring communications. Frederick H. Gonnerman shows readers how to assess their audience and the competition for the audience's attention; identify a publication's purpose; and create useful, readable, and attractive publications-whether print or online, for the congregation or a broader community.

Schlagworte

Alban Books

Chapter Expand | CollapsePage
Preface
- Contents
- Foreword
- Preface
1–7 Chapter 1: The Competition Factor 1–7
8–20 Chapter 2: Why Do All This Work, Anyway? 8–20
21–32 Chapter 3: Who Is Your Audience? 21–32
33–57 Chapter 4: Making Your Words Readable 33–57
58–83 Chapter 5: Designing a Format That Fosters Readability 58–83
84–106 Chapter 6: Content Ideas and Organization 84–106
107–121 Chapter 7: Worship Service Guides 107–121
122–136 Chapter 8: Issues of Responsibility and Authority 122–136
137–150 Chapter 9: Relationships with the Public Media 137–150
151–169 Chapter 10: Photography and Other Illustrative Material 151–169
170–179 Chapter 11: Moving to Electronic Ministry 170–179
180–200 Chapter 12: Celebrating Special Events 180–200
201–210 Chapter 13: Leftovers 201–210
211–212 Conclusion 211–212
213–219 Appendix A: Self-Study and Analysis 213–219
220–221 Appendix B: Elements of Publication Style 220–221
222–229 Appendix C: Demonstrations in Readability 222–229
230–234 Appendix D: Type Specimens List 230–234

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