Identification with similar others sharing their experience of coping with depression and its effects on stigmatization and prosocial intentions

Freya Sukalla; Ina Krack; Daniel Seibert; Ludwig Paeth; Olga Frank; Ronja Preißler; Philip Matias Block

doi:10.5771/2192-4007-2022-1-169

Contents
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- I–II Titelei/Inhaltsverzeichnis I–II
- 1–6 EDITORIAL 1–6
  - Editorial Kerstin Thummes, Andreas M. Scheu, Matthias R. Hastall, Merja Mahrt, Thomas Zerback Kerstin Thummes, Andreas M. Scheu, Matthias R. Hastall, Merja Mahrt, Thomas Zerback
- 7–72 EXTENDED PAPER 7–72
  - Prerequisites of deliberative democracy: Inclusivity, publicity, and heterogeneity of German citizens’ everyday political talk Rüdiger Schmitt-Beck Rüdiger Schmitt-Beck
- 73–168 FULL PAPER 73–168
  - 73–97 Vaccine-related discussions in online communities for parents. A quantitative overview, 2012–2019 Marko Bachl, Elena Link Marko Bachl, Elena Link 73–97
  - 98–131 Das populistische Krisennarrativ: Eine qualitative Analyse der Wahlkampfkommunikation der AfD auf Facebook Teresa Lindenauer Teresa Lindenauer 98–131
  - 132–168 “I don’t care, ’cause I don’t trust them!” The impact of information sources, institutional trust, and right-wing populist attitudes on the perception of the COVID-19 pandemic during the first lockdown in Germany. Carsten Reinemann, Alexander Haas, Diana Rieger Carsten Reinemann, Alexander Haas, Diana Rieger 132–168
- 169–185 RESEARCH-IN-BRIEF 169–185
  - Identification with similar others sharing their experience of coping with depression and its effects on stigmatization and prosocial intentions , Freya Sukalla, Ina Krack, Daniel Seibert, Ludwig Paeth, Olga Frank, Ronja Preißler, Philip Matias Block , Freya Sukalla, Ina Krack, Daniel Seibert, Ludwig Paeth, Olga Frank, Ronja Preißler, Philip Matias Block
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SCM Studies in Communication and Media , page 169 - 185

Identification with similar others sharing their experience of coping with depression and its effects on stigmatization and prosocial intentions

Autoren

Freya Sukalla Ina Krack Daniel Seibert Ludwig Paeth Olga Frank Ronja Preißler Philip Matias Block

DOI
- doi.org/10.5771/2192-4007-2022-1-169
- ISSN: 2192-4007
- ISSN online: 2192-4007
Abstract

Addressing the high prevalence of depression among university students and the need to motivate professional help seeking, we examine whether recovery stories featuring a similar - compared to a dissimilar - person sharing their personal experience of coping with depression will reduce stigmatization (attitudes, social distance, prosocial intentions) and the self-stigma of help seeking as mediated by perceived similarity and identification. We conducted a one-factorial between-subject experiment to test the effects of lifestyle similarity on stigmatization and self-stigma of help seeking. 169 students (74.6% female; Mage = 23.5, SD = 3.5) were randomly assigned to read either a recovery story about a similar or dissimilar author’s reflections on their experience of coping with depression or a control story. Contrary to expectations, recovery stories did not reduce stigmatization nor the self-stigma of help seeking, irrespective of whether they were told by a similar or dissimilar person. However, a significant indirect effect on prosocial intentions through perceived similarity and identification as well as several interesting exploratory results point to potential beneficial and detrimental effects of recovery stories and similarity that should be explored in future research.
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