Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees

Stefanie App; Janina Merk; Marion Büttgen

doi:10.5771/0935-9915-2012-3-262

Contents
- Chapter Expand | CollapseAuthorsPage
- 217–220 Titelei/Inhaltsverzeichnis 217–220
- 221–238 Recent Developments and Future Prospects on Sustainable Human Resource Management: Introduction to the Special Issue Ina Ehnert, Wes Harry Ina Ehnert, Wes Harry 221–238
- 239–261 A Sustainability Perspective on Flexible HRM: How to Cope with Paradoxes of Contingent Work Arjan Kozica, Stephan Kaiser Arjan Kozica, Stephan Kaiser 239–261
- 262–278 Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees Stefanie App, Janina Merk, Marion Büttgen Stefanie App, Janina Merk, Marion Büttgen 262–278
- 279–295 The Relevance of Corporate Social Responsibility for a Sustainable Human Resource Management: An Analysis of Organizational Attractiveness as a Determinant in Employees’ Selection of a (Potential) Employer Bettina Lis Bettina Lis 279–295
- 296–309 An Essay on Sustainable Work Systems: Shaping an Agenda for Future Research Keith Jackson Keith Jackson 296–309
- 310–314 Book Review 310–314
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mrev management revue , page 262 - 278

Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees

Autoren

Stefanie App Janina Merk Marion Büttgen

DOI
- doi.org/10.5771/0935-9915-2012-3-262
- ISSN: 0935-9915
- ISSN online: 1861-9908
Abstract

This conceptual article examines how Sustainable Human Resource Management (Sustainable HRM) can help establishing an attractive employer brand that can address the different needs and expectations of potential and existing employees, without compromising a consistent employer image, which can result in a sustained competitive advantage. Sustainable HRM should help firms attract and retain high-quality employees, because by integrating Sustainable HRM practices into the employee value proposition, they establish a unique, attractive employer brand. An extended employee life cycle concept depicts how the employer brand promise can be delivered to address the different needs and expectations of potential and existing employees.
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