Gender Diversity Issues Within the Company and Beyond: Perceptions of Investor Relations Professionals in German-Speaking Europe

Anna Hinrichsen; Dirk Schiereck; Anette von Ahsen

doi:10.5771/0042-059X-2018-2-109

Contents
- Chapter Expand | CollapseAuthorsPage
- I–II Titelei/Inhaltsverzeichnis I–II
- 107–108 Editorial Pascal Gantenbein Pascal Gantenbein 107–108
- 109–191 Beiträge 109–191
  - 109–125 Gender Diversity Issues Within the Company and Beyond: Perceptions of Investor Relations Professionals in German-Speaking Europe Anna Hinrichsen, Dirk Schiereck, Anette von Ahsen Anna Hinrichsen, Dirk Schiereck, Anette von Ahsen 109–125
  - 126–145 Effects of price promotions on purchase intentions in post-promotion periods Silke Bambauer-Sachse, Laura Massera Silke Bambauer-Sachse, Laura Massera 126–145
  - 146–168 Netzwerkbasierte Geschäftsmodellinnovationen – Das Beispiel der Industrie 4.0-Anlage SmartFactoryKL Gordon Müller-Seitz, Detlef Zühlke, Timo Braun, Do- minic Gorecky, Tobias Thielen Gordon Müller-Seitz, Detlef Zühlke, Timo Braun, Do- minic Gorecky, Tobias Thielen 146–168
  - 169–191 Strategien im Wandel: Theoretische Überlegungen und empirische Hinweise für eine Mikrofundierung des strategischen Managements Simon Gollisch, Barbara Hedderich, Ludwig Theuvsen Simon Gollisch, Barbara Hedderich, Ludwig Theuvsen 169–191
- 192–195 Rezension 192–195
  - 192–193 Hartwig Eckert und José Julio Gonzalez (Hrsg.): Zielverführung. Markus Schwaninger Markus Schwaninger 192–193
  - 194–195 Norbert Thom Dissertationspreis 194–195
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Die Unternehmung , page 109 - 125

Gender Diversity Issues Within the Company and Beyond: Perceptions of Investor Relations Professionals in German-Speaking Europe

Autoren

Anna Hinrichsen Dirk Schiereck Anette von Ahsen

DOI
- doi.org/10.5771/0042-059X-2018-2-109
- ISSN: 0042-059X
- ISSN online: 2942-318X
Abstract

Against the background of the statutory gender quotas for supervisory boards that were recently introduced in several European countries including Germany, we examine how investors and capital market participants perceive the relevance of gender diversity for corporate valuation in stock markets. To address these perceptions, we conduct an anonymous survey of investor relations managers in Austria, Germany and Switzerland who are the natural contact persons for investors and act as the predominant information source in each valuation-relevant topic for capital market participants. Our findings suggest that staff diversity remains a niche topic for capital markets. Accordingly, corporate initiatives for increased gender diversity in executive positions are believed by capital market participants to have no impact on external company valuation. The vast majority of companies considers diversity issues predominantly in the context of fairness and equality. The most influential external stakeholders driving diversity initiatives are government authorities and regulators, women’s and interest associations and the media. Half of the companies surveyed have not implemented specific promotion programs for women in leadership, and almost two thirds of all surveyed companies have not set any planning targets in this context.
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