Communication management in industrial clusters: an attempt to capture its contribution to the cluster’s success

Ágnes Borgulya; Gábor Balogh; Ákos Jarjabka

doi:10.5771/0949-6181-2022-2-179

Contents
- Chapter Expand | CollapseAuthorsPage
- 173–175 Titelei/Inhaltsverzeichnis 173–175
- 176–178 Editorial 176–178
- 179–375 Articles 179–375
  - 179–209 Communication management in industrial clusters: an attempt to capture its contribution to the cluster’s success Ágnes Borgulya, Gábor Balogh, Ákos Jarjabka Ágnes Borgulya, Gábor Balogh, Ákos Jarjabka 179–209
  - 210–232 Public Administration Ethics in the Czech Republic Marie Bohata, Anna Putnova, Martina Rasticova, Pavel Seknicka, Monika Szurmanova, Andrea Cebakova Marie Bohata, Anna Putnova, Martina Rasticova, Pavel Seknicka, Monika Szurmanova, Andrea Cebakova 210–232
  - 233–258 Anticipating the impact of sharing economy drivers on consumer intention for using a sharing economy service Tanja Živojinović, Nikola Zornić Tanja Živojinović, Nikola Zornić 233–258
  - 259–279 Knowledge overconfidence among entrepreneurs from Austria and North Macedonia Viktorija Ilieva, Aleksandra Janeska-Iliev, Stojan Debarliev, Leonid Nakov, Ljubomir Drakulevski, Thomas Brudermann Viktorija Ilieva, Aleksandra Janeska-Iliev, Stojan Debarliev, Leonid Nakov, Ljubomir Drakulevski, Thomas Brudermann 259–279
  - 280–310 Business group affiliation and financial performance in the agricultural sector of transition economies: The case of Russian agroholdings Alisher Tleubayev, Ihtiyor Bobojonov, Taras Gagalyuk, Thomas Glauben Alisher Tleubayev, Ihtiyor Bobojonov, Taras Gagalyuk, Thomas Glauben 280–310
  - 311–347 Addressing Leader-Member Exchange and Self-Regulation as Remedies for Work Alienation: Insights from Private and Public Sectors in Turkey Mehmet Ali Turkmenoglu, Berat Cicek, Duygu Acar Erdur Mehmet Ali Turkmenoglu, Berat Cicek, Duygu Acar Erdur 311–347
  - 348–375 CFO and CEO Characteristics and Managerial Accounting Techniques (MAT’s) Usage: An Upper-Echelons Perspective Vlora Berisha, Iliriana Miftari Vlora Berisha, Iliriana Miftari 348–375
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JEEMS Journal of East European Management Studies , page 179 - 209

Communication management in industrial clusters: an attempt to capture its contribution to the cluster’s success

Autoren

Ágnes Borgulya Gábor Balogh Ákos Jarjabka

DOI
- doi.org/10.5771/0949-6181-2022-2-179
- ISSN: 0949-6181
- ISSN online: 1862-0019
Abstract

This study discusses internal communication within industrial clusters. The basic research question is whether there is a correspondence between the success of a cluster and the communication practices of its management. Our aim was to explore these practices both between the management organization of a cluster and the clustered firms and also among the cluster members themselves. After a thorough literature review of cluster communication, qualitative approach was applied using case studies and 28 interviews in three distinctive clusters in Southwest Hungary. Two of the three clusters consider themselves successful, whilst one cluster sees itself less effective. In the two successful ones, cluster managements are able to manage communication effectively and ensure that communication supports their goals and the implementation of their strategies. In these cases, communication management organization planned and established all dimensions of the communication consciously: channels, content, frequency, way and style of communication, all of which have an impact on trust. The research is linked to corporate communication theories, social identity theory, psychology and management. The paper fills a gap in the research of internal cluster communication. The findings also have useful implications regarding the practice of cluster management and communication.
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