@article{2022:borgulya:communicat,
title = {Communication management in industrial clusters: an attempt to capture its contribution to the cluster’s success},
year = {2022},
note = {This study discusses internal communication within industrial
clusters. The basic research question is whether there is a
correspondence between the success of a cluster and the communication
practices of its management. Our aim was to explore these practices
both between the management organization of a cluster and the
clustered firms and also among the cluster members themselves. After a
thorough literature review of cluster communication, qualitative
approach was applied using case studies and 28 interviews in three
distinctive clusters in Southwest Hungary. Two of the three clusters
consider themselves successful, whilst one cluster sees itself less
effective. In the two successful ones, cluster managements are able to
manage communication effectively and ensure that communication
supports their goals and the implementation of their strategies. In
these cases, communication management organization planned and
established all dimensions of the communication consciously: channels,
content, frequency, way and style of communication, all of which have
an impact on trust. The research is linked to corporate communication
theories, social identity theory, psychology and management. The paper
fills a gap in the research of internal cluster communication. The
findings also have useful implications regarding the practice of
cluster management and communication.},
journal = {JEEMS Journal of East European Management Studies},
pages = {179--209},
author = {Borgulya, Ágnes and Balogh, Gábor and Jarjabka, Ákos},
volume = {27},
number = {2}
}