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Mormon Lifestyles / 4. The (Ex-) Mormon Image Campaigns
Mormon Lifestyles / 4. The (Ex-) Mormon Image Campaigns
Contents
Chapter
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Page
1–10
Titelei/Inhaltsverzeichnis
1–10
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11–12
Opening Credits
11–12
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13–116
Part I: The Field of Documentary and Religion
13–116
13–30
1. Framing the Question
13–30
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1.1. Religious lifestyles in the media
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1.2. Documentary media and religion – and a Mormon case study
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1.3. Hermeneutic horizon of the researcher
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1.4. Structure of this book
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31–80
2. Spaces of Communication: Theoretical and Methodological Framework
31–80
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2.1. The field of media and religion – an overview of approaches
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2.2. Documentary media and religion
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The Semio-pragmatics of documentary media
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Documentary reading mode of “real life”
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Mediated religion in society and culture
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Reading modes of religion
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2.3. Religion in spaces of communication
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Space of production
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Space of representation
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Space of distribution and circulation
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Space of consumption
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Spaces of communication in the LDS Church’s media library
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2.4. Researching audio-visual representation of religious communities
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Approaching spaces of communication
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Applied methods for the research
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Documentary sources of the study
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81–116
3. Shifting Perceptions of Mormons and Mormonism
81–116
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3.1. Mormons in the media
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3.2. Telling the story of Mormonism
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From religious movement to institutionalized Mormonism
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Mormonism as a new religious tradition
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3.3. Mormon theology, ethics and worldview
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3.4. Mormonism as a new world faith
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3.5. The universal but different ethnic culture of Mormonism
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Mormon history is American history
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3.6. A sociological approach to The Mormon Quest for Glory
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3.7. The multifaceted and scholarly reconstructed world of Mormonism
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117–246
Part II: Interactions between the Communication Spaces of Documentary Media and Religion
117–246
117–158
4. The (Ex-) Mormon Image Campaigns
117–158
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4.1. Two sides of an image campaign
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4.2. I’m a Mormon campaign
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Space of production and distribution of a global campaign
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The limits of diversity in the space of representation
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The space of representation in I’m a Mormon, Parisian, and Mother of 7
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Controlling the reading modes in the space of consumption
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4.3. I Am an Ex Mormon initiative (US 2010–15)
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Space of production as a private initiative
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A close look at Ex-Mormons in the space of representation
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The space of representation in My Name is Heather and I’m an Ex Mormon
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Online comments in the space of consumption
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a) More female participants in the online comments
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b) Drawing religious and social boundaries
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c) Linking Ex-Mormons and Mormons in the comments
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Eliciting sympathy in the reading modes
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4.4. Spaces of communication in competition
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159–204
5. The Private is Public in Reality Shows about Religion
159–204
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5.1. Image cultivation
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RTV as documentary media
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RTV between private and public
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Religion in the public sphere of the media
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RTV as interface between the private and public sphere of religion
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5.2. Entertainingly instructing the audience in The District
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Communication strategies of The District 1 and The District 2
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Success stories
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Proselytizing in private
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Baptism in public
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Reading modes of proselytizing in private to be baptized in public
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5.3. Instructively entertaining the audience in Sister Wives
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Here are the Browns
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Binary gender roles in Sister Wives’ four spaces of communication
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Polygamist Family Brown and the Apostolic United Brethren (AUB)
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AUB theology reloaded in “Sister Wives”
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The Adam-God doctrine and the Law of Sarah
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Reading modes of the private and public in the wedding sequence
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The doctrine of consecration
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The gendered and mediated religious worldview of Sister Wives
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5.4. Religion linking the private and the public sphere
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205–246
6. Researching Spaces of Production and Consumption of Latter-day Saints Media
205–246
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6.1. A semio-pragmatic analysis combined with an audience study
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Audience responses to religion in Meet the Mormons
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Framing the semio-pragmatic audience study
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Extracting the represented values, opinions, and attitudes towards Mormons
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Audiences perception of a Mormon world view
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6.2. Qualitative interviews with LDS Church media professionals
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Preparation of the interviews
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Evaluation of the interviews
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Media professionals and their religious worldview
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6.3. Persuasion through documentary media
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247–348
Part III: The Ethical Space of Documentaries and Religion
247–348
247–256
7. Sensationalized Mormons
247–256
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Ethical questions in the spaces of communication
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257–270
8. The Ethics of Entertainment and the Transmission of Information within Spaces of Communication
257–270
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8.1. Values, norms, and moral judgements
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8.2. Responsibility and power relations
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8.3. Ethical spaces of documentaries
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8.4. Loyalties and hermeneutic horizons of the social actors
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271–308
9. The Spectrum of Mormon Documentaries
271–308
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9.1. Mormons and the race debate
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9.2. Who are the Mormons?
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9.3. The LDS Church and Mormon truth, historical and global
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9.4. Participants’ loyalties and their impact
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309–344
10. Telling about Mormons
309–344
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10.1. Getting close to Mormons
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10.2. Revealing abuses in the FLDS Church
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10.3. The LDS Church as supervising shadow
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10.4. Telling about strange and perverted Mormon practices
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345–348
11. Religion as Sensation and Infotainment
345–348
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349–362
Part IV: Approaching Religion and Ethics in the Communication Spaces of Documentary Media
349–362
12. Concluding Thoughts
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12.1. The interface of documentary media and religion
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12.2. Spaces of communication under scrutiny
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12.3. The ethical space of documentaries about religion
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12.4. Reading modes of Mormonism in the spaces of communication
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12.5. Religion through the lens of documentary media
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363–382
Bibliography
363–382
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383–385
Film Index
383–385
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Mormon Lifestyles , page 117 - 158
4. The (Ex-) Mormon Image Campaigns
Autoren
Marie-Therese Mäder
DOI
doi.org/10.5771/9783845294216-117
ISBN print: 978-3-8487-5241-6
ISBN online: 978-3-8452-9421-6
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