Organizational design in export framed by product strategy and firm characteristics: a descriptive, predictive, and prescriptive analysis

Predrag Radojevic; Tomislav Sudarevic; Dragana Dosenovic; Aleksandra Boskovic

doi:10.5771/0949-6181-2022-3-382

Contents
- Chapter Expand | CollapseAuthorsPage
- 377–381 Titelei/Inhaltsverzeichnis 377–381
- 382–403 Organizational design in export framed by product strategy and firm characteristics: a descriptive, predictive, and prescriptive analysis Predrag Radojevic, Tomislav Sudarevic, Dragana Dosenovic, Aleksandra Boskovic Predrag Radojevic, Tomislav Sudarevic, Dragana Dosenovic, Aleksandra Boskovic 382–403
- 404–433 The Covid-19 crisis and small and medium-sized enterprises (SMEs) in Serbia: responsive strategies and significance of the government measures Zorica Aničić, Blagoje Paunović Zorica Aničić, Blagoje Paunović 404–433
- 434–461 Mitigating Financing Constraints on Investment: Ownership and Transparency in Russia Anna Grosman Anna Grosman 434–461
- 462–486 Strategic Dualities and Business Model Innovation within SMEs Roberto Biloslavo, David Alex Edgar, Roland Rusjan Roberto Biloslavo, David Alex Edgar, Roland Rusjan 462–486
- 487–518 Willingness to buy US products in three Southeast European countries: The effects of cognitive, affective and conative components of country-of-origin image Nina M. Iversen, Leif E. Hem, Ulf H. Olsson Nina M. Iversen, Leif E. Hem, Ulf H. Olsson 487–518
- 519–551 The influence of organizational culture and leadership on workplace bullying in organizations in Serbia Sanja Stankov, Eleonora Brtka, Jasmina Poštin, Tatjana Ilić-Kosanović, Milan Nikolić Sanja Stankov, Eleonora Brtka, Jasmina Poštin, Tatjana Ilić-Kosanović, Milan Nikolić 519–551
- 552–578 Coronavirus crisis challenges and HR responses – Hungary 2020 – framework of domestic research Beáta Sz. G. Pató, al. Beáta Sz. G. Pató, al. 552–578
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JEEMS Journal of East European Management Studies , page 382 - 403

Organizational design in export framed by product strategy and firm characteristics: a descriptive, predictive, and prescriptive analysis

Autoren

Predrag Radojevic Tomislav Sudarevic Dragana Dosenovic Aleksandra Boskovic

DOI
- doi.org/10.5771/0949-6181-2022-3-382
- ISSN: 0949-6181
- ISSN online: 1862-0019
Abstract

The purpose of this paper is to research how core product standardization/adaptation and firm characteristics may frame organizational design in exporting. The aim is to outline organizational design for optimal export performance and note that wrong organizational design may prevent effectiveness and success, despite how good the chosen strategy is. To achieve the above mentioned, empirical research grounded on positivist paradigm, quantitative approach, and survey techniques with descriptive, predictive and prescriptive analysis was employed, following well-known business principle that organizational structure follows strategy. Obtained findings indicate that organizational design may be framed on three parameters: standardization as an export marketing strategy for core products, firm size, and capital ownership. Those variables and their sub-levels are used for indicating prescriptions for organizational configuration, complexity, formalization, centralization, coordination and control, and suitable approach in international management depending on main export destination.
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