@article{2022:radojevic:organizati,
title = {Organizational design in export framed by product strategy and firm characteristics: a descriptive, predictive, and prescriptive analysis},
year = {2022},
note = {The purpose of this paper is to research how core product
standardization/adaptation and firm characteristics may frame
organizational design in exporting. The aim is to outline
organizational design for optimal export performance and note that
wrong organizational design may prevent effectiveness and success,
despite how good the chosen strategy is. To achieve the above
mentioned, empirical research grounded on positivist paradigm,
quantitative approach, and survey techniques with descriptive,
predictive and prescriptive analysis was employed, following
well-known business principle that organizational structure follows
strategy. Obtained findings indicate that organizational design may be
framed on three parameters: standardization as an export marketing
strategy for core products, firm size, and capital ownership. Those
variables and their sub-levels are used for indicating prescriptions
for organizational configuration, complexity, formalization,
centralization, coordination and control, and suitable approach in
international management depending on main export destination.},
journal = {JEEMS Journal of East European Management Studies},
pages = {382--403},
author = {Radojevic, Predrag and Sudarevic, Tomislav and Dosenovic, Dragana and Boskovic, Aleksandra},
volume = {27},
number = {3}
}