Investigating the influence of consumer socio-demographic characteristics on the preferred type of consumption experience

Agnieszka Kacprzak; Katarzyna Dziewanowska

doi:10.5771/0949-6181-2019-4-513

Contents
- Chapter Expand | CollapseAuthorsPage
- I–II Titelei/Inhaltsverzeichnis I–II
- 511–512 Editorial 511–512
- 513–678 Articles 513–678
  - 513–544 Investigating the influence of consumer socio-demographic characteristics on the preferred type of consumption experience Agnieszka Kacprzak, Katarzyna Dziewanowska Agnieszka Kacprzak, Katarzyna Dziewanowska 513–544
  - 545–565 Job satisfaction and turnover intentions of correctional officers in a Prague prison Marek Botek Marek Botek 545–565
  - 566–588 Stability of family firms during economic downturn and recovery Ondřej Machek, Jiří Hnilica, Martin Lukeš Ondřej Machek, Jiří Hnilica, Martin Lukeš 566–588
  - 589–613 Does excellence matter? National quality awards and performance of Czech municipalities Michal Plaček, David Špaček, František Ochrana, Milan Křápek, Petra Dvořáková Michal Plaček, David Špaček, František Ochrana, Milan Křápek, Petra Dvořáková 589–613
  - 614–635 Export of Hungarian SMEs – testing network internationalisation Andrea Éltető, Beáta Udvari Andrea Éltető, Beáta Udvari 614–635
  - 636–653 Preferences for car sharing service attributes among university students: Evidence from an emerging market Nataša Bojković, Veljko Jeremić, Marijana Petrović, Slaven Tica Nataša Bojković, Veljko Jeremić, Marijana Petrović, Slaven Tica 636–653
  - 654–678 Do Socially Responsible Companies Benefit from Higher Levels of Customer Satisfaction, Trust and Loyalty? Veljko Marinković, Vesna Stojanović-Aleksić, Aleksandra Bošković Veljko Marinković, Vesna Stojanović-Aleksić, Aleksandra Bošković 654–678
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JEEMS Journal of East European Management Studies , page 513 - 544

Investigating the influence of consumer socio-demographic characteristics on the preferred type of consumption experience

Autoren

Agnieszka Kacprzak Katarzyna Dziewanowska

DOI
- doi.org/10.5771/0949-6181-2019-4-513
- ISSN: 0949-6181
- ISSN online: 1862-0019
Abstract

The aim of the study was to investigate the influence of consumers’ socio-demographic characteristics on their preferred types of experiences. A quantitative study (CATI) on a representative sample of 1045 Polish consumers was conducted to achieve the research objective. The results of the study show that Polish consumers are interested mostly in immersive and passive participation in consumption experiences. Demographic variables such as gender, age, income and place of residence appear to have a statistically significant influence on the preferred type of consumption experience. The conducted research contributes to the discussion on understanding the dimensions of the consumer experience.
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