Professionalism Kills the Trading Star: Explaining Member Participation in Trading Communities

Sabine Benoit; Jens Hogreve; Christina Sichtmann; Nicola Bilstein

doi:10.15358/2511-8676-2019-2-54

Inhalt
- Kapitel Ausklappen | EinklappenAutorenSeiten
- 49–52 Titelei/Inhaltsverzeichnis 49–52
- 53–53 Editorial Martin Benkenstein Martin Benkenstein 53–53
- 54–108 Research Articles 54–108
  - 54–65 Professionalism Kills the Trading Star: Explaining Member Participation in Trading Communities Sabine Benoit, Jens Hogreve, Christina Sichtmann, Nicola Bilstein Sabine Benoit, Jens Hogreve, Christina Sichtmann, Nicola Bilstein 54–65
  - 66–81 Delightful Service Innovations in the Context of Technology-Based Self-Services - Scale Development and Validation Florian Becker, Stephanie Bothe, Karsten Hadwich, Mareike Falter Florian Becker, Stephanie Bothe, Karsten Hadwich, Mareike Falter 66–81
  - 82–90 Roommates in Hospitals - A New and Relevant Dimension of Health Care Quality Models Saskia Hantel, Martin Benkenstein Saskia Hantel, Martin Benkenstein 82–90
  - 91–108 Risk Reporting in the Banking Sector: Risk Exposure versus Risk Management Kathrin Kureck Kathrin Kureck 91–108
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SMR - Journal of Service Management Research , Seite 54 - 65

Professionalism Kills the Trading Star: Explaining Member Participation in Trading Communities

Autoren

Sabine Benoit Jens Hogreve Christina Sichtmann Nicola Bilstein

DOI
- doi.org/10.15358/2511-8676-2019-2-54
- ISSN print: 2511-8676
- ISSN online: 2942-3392
Zusammenfassung

Trading communities provide non-commercial members with an online platform on which to exchange goods. Its success depends on member participation; however, little is known about its drivers. Based on literature we identify five drivers. To capture their impact over time,we test a latent growth curve model with longitudinal data, comparing the effects at an initial point of time with their impact on the growth of member participation over three subsequent periods. The results show that providers’ responsiveness and community identification have a positive effect on the initial level, but not on growth. Members’ enjoyment has no level effect, but a growth effect. Only role clarity has an impact on level and growth. Interestingly, co-members’ cooperation weakens member participation, which leads us to conclude that too much cooperation – which appears as professionalism in a trading community – ‘kills’ member participation. We conclude with theoretical and managerial implications.

Abstract

Trading communities provide non-commercial members with an online platform on which to exchange goods. Its success depends on member participation; however, little is known about its drivers. Based on literature we identify five drivers. To capture their impact over time,we test a latent growth curve model with longitudinal data, comparing the effects at an initial point of time with their impact on the growth of member participation over three subsequent periods. The results show that providers’ responsiveness and community identification have a positive effect on the initial level, but not on growth. Members’ enjoyment has no level effect, but a growth effect. Only role clarity has an impact on level and growth. Interestingly, co-members’ cooperation weakens member participation, which leads us to conclude that too much cooperation – which appears as professionalism in a trading community – ‘kills’ member participation. We conclude with theoretical and managerial implications.
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