@article{2003:aya:andy_ruddo, title = {Andy Ruddock: Understanding Audiences. Theory and Method. London/Thousand Oaks/New Delhi: Sage, 2001}, year = {2003}, note = {}, journal = {M&K Medien & Kommunikationswissenschaft}, pages = {295--296}, author = {Ayaß, Ruth}, volume = {51}, number = {2} }