@article{2018:fitzpatrick:zwitschern,
title = {Zwitschern für Stimmen. Der Einsatz von Twitter im Bundestagswahlkampf 2017},
year = {2018},
note = {How did political parties apply Twitter during the 2017 German
election campaign? Can we find similarities and differences in their
communication tactics? These questions guide this study, which focuses
on parties’ goals (vote seeking, office seeking, policy seeking) and
campaign tactics (negative campaigning, acclaiming, mobilization) .
While other studies focus on candidates’ Twitter accounts, here a
closer look is taken at official party accounts in order to learn more
about their official tactics . Therefore, the most frequently used
hashtags were evaluated . All parties that won seats during the
election used Twitter for their campaigns . The CDU and the SPD pushed
their candidates on Twitter, while the FDP, the Left, and the Greens
used the mobilizing hashtag #btw17 to refer to the election in general
. The AfD mostly referred to themselves using the hashtag #afd . A
closer look reveals strengths and weaknesses of parties campaigning on
Twitter .},
journal = {ZParl Zeitschrift für Parlamentsfragen},
pages = {603--617},
author = {Fitzpatrick, Jasmin},
volume = {49},
number = {3}
}