@article{2019:fuchs:krmer_l, title = {Krämer, Lucia: Bollywood in Britain. Cinema, Brand, Discursive Complex. New York: Bloomsbury Academic, 2016. 286 pp. ISBN 978-1-5013-0761-4. Price: £ 91.00}, year = {2019}, note = {}, journal = {Anthropos}, pages = {266--268}, author = {Fuchs, Bernhard}, volume = {114}, number = {1} }