Radia Bernaoui, Dagobert Soergel, Social Network Communication and Effects on Innovation: The Case of the Agrifood Sector in Algeria in:

International Society for Knowledge Organziation (ISKO), Marianne Lykke, Tanja Svarre, Mette Skov, Daniel Martínez-Ávila (Ed.)

Knowledge Organization at the Interface, page 540 - 542

Proceedings of the Sixteenth International ISKO Conference, 2020 Aalborg, Denmark

1. Edition 2020, ISBN print: 978-3-95650-775-5, ISBN online: 978-3-95650-776-2,

Series: Advances in Knowledge Organization, vol. 17

Bibliographic information
Radia Bernaoui – ENSV of Algiers, Algeria Dagobert Soergel – University at Buffalo - NY, US Social Network Communication and Effects on Innovation The Case of the Agrifood Sector in Algeria Abstract: We studied Algerian researchers in the field of agronomic research to analyze their information seeking behavior and evaluate their level of interest in sharing knowledge. “Communication… is one of the core requirements for carrying out collaboration, or maintaining any kind of productive relationship” (Shah 2010). Therefore we propose a timely framework for sharing knowledge to increase collective intelligence and spur innovation to rise agricultural and food production in Algeria. 1.0 Introduction The paper is concerned with innovation and technology diffusion in the Agrifood Sector in Algeria. Our design uses a Knowledge Organization System that makes connections between research results on a given concept and innovations for which such results may be relevant.In Algeria the dysfunction in communication impedes companies and research institutions due to the absence of information system and a lack of culture of sharing information. Information and communication technologies, especially such platforms, make it possible to exploit collaborative processes that underlie collective innovation (Isckia 2011). For Rogers and Schoemaker (1971), innovation can take the form of an idea, a practice or an artifact material, each of which has an attribute of novelty, whether tangible or intangible. If the common sense given to innovation is based on the notion of novelty (a change of state of an element from the previous state), the difference is often presented in the literature as positive and associated with an idea of improvement. Boldrini (2005) indicates that there is no innovation without sanction by the market, no innovation without design and no innovation without an innovative company. This brief synthesis presents some aspects of the dominant theoretical understanding of innovation and attempts to draw some tracks that would be useful to guide thinking about an information management system. 2.0 The method We carried out two surveys, using a mix of quantitative and qualitative methods. Survey 1 asked researchers specialized in agronomic sciences about their information practices through collaborative tools. In September 2018 we distributed 250 questionnaires to researchers at Institution of Agricultural Research and Higher Education in Algeria. By November 2018 we received 154 returns (62%). Survey 2 asked practitioners working in Agrifood companies that are part of the “Cevital Group" (we did not study small farmers) to understand how intellectual capital is transferred from research to companies and how it sparks innovation. In October 2018 we distribute 250 questionnaires. By December 2018 we received 140 returns (56%). To gain deeper insight into the effect of communication on innovation, we are carrying out follow-up interviews. 541 3.0 Results 3.1 Communication, technology transfer and collaboration for researchers We examine the strengths and the weaknesses for researchers. - Motivation of researchers in sharing research results encourage an execution of the research policy to create a strong synergy between research programs and the economy sector. - Researchers are generally interested in collaboration by social media platforms (General social networks, Academic social networking sites, Discussion groups). - Information seeking behavior for Algerian researchers is not very open to share knowledge using collaborative tools : Listserv groups, blog, e-mail, local database. The interview shows the organization's integration in the transfer of technology of university research to AgriFood sector. The researchers attest that the types of intervention with companies are more specifically focus on technical reports, scientific articles and opinions. They state that the access to information through social networks make more innovative. Some of the researchers participate in the development of process innovations in companies thanks to their workshops. 3.2 Management and sharing knowledge for practitioners We quote some strengths and weaknesses for practitioners. - Availability of information in the company using both formal and informal sources. - Cooperation shows better performance and good productivity for the company. - Collaboration by social media permits a synergy: research-innovation-development. - Lack of social media collaboration with researchers using academia social networks. Concerning the interview for transfer of technology, the research of information on technologies carried out by expertise. The information that led to innovation is precisely agreements and reports. To improve technologies and product models practitioners focus on control and quality. 3.3 Proposition of social media tools for researchers and practitioners - Dissemination of knowledge using blogging tools (Blogger, WordPress, Posterous) can provide to researchers to post their papers to have visibility. - Collaborative writing tools by Google Drive (Google Docs and Dropbox). - Social citation-sharing to manage references’ researchers and to share their scientific production as Mendeley and Zotero. 4.0 Conclusion The survey showed reluctance of information within and outside the company. Using blogs liberates practitioners to share knowledge with their colleagues and to use the research results from scientists for innovation. The establishment of social media platform in AgriFood Sector in Algeria will emerge the aspect of collective intelligence in order to create synergies between national research programs, and between the research and the economy sector. 542 References Boldrini, Jean-Claude. 2005. “L’accompagnement Méthodologique des Projets D’innovation en PMI. Le Cas de TRIZ.” Presented at XIVème Conférence Internationale de Management Stratégique, Pays de la Loire, Angers. Isckia Thierry. 2011. “Ecosystèmes D'affaires, Stratégies de Plateforme et Innovation Ouverte: Vers une Approche Intégrée de la Dynamique D'innovation.” Management & Avenir 6, no. 46: 157-176. Rogers, Everett M. and F. Floyd Shoemaker. 1971. Communication of Innovations. A Cross Cultural Approach. New York: The Free Press. Shah, Chirag. 2010. “Collaborative Information Seeking: A Literature Review.” In Exploring the Digital Frontier. Advances in Librarianship 32, edited by Anne Woodsworth. Bingley: Emerald.

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The proceedings explore knowledge organization systems and their role in knowledge organization, knowledge sharing, and information searching.

The papers cover a wide range of topics related to knowledge transfer, representation, concepts and conceptualization, social tagging, domain analysis, music classification, fiction genres, museum organization. The papers discuss theoretical issues related to knowledge organization and the design, development and implementation of knowledge organizing systems as well as practical considerations and solutions in the application of knowledge organization theory. Covered is a range of knowledge organization systems from classification systems, thesauri, metadata schemas to ontologies and taxonomies.


Der Tagungsband untersucht Wissensorganisationssysteme und ihre Rolle bei der Wissensorganisation, dem Wissensaustausch und der Informationssuche. Die Beiträge decken ein breites Spektrum von Themen ab, die mit Wissenstransfer, Repräsentation, Konzeptualisierung, Social Tagging, Domänenanalyse, Musikklassifizierung, Fiktionsgenres und Museumsorganisation zu tun haben. In den Beiträgen werden theoretische Fragen der Wissensorganisation und des Designs, der Entwicklung und Implementierung von Systemen zur Wissensorganisation sowie praktische Überlegungen und Lösungen bei der Anwendung der Theorie der Wissensorganisation diskutiert. Es wird eine Reihe von Wissensorganisationssystemen behandelt, von Klassifikationssystemen, Thesauri, Metadatenschemata bis hin zu Ontologien und Taxonomien.