TY - BOOK AU - Ulrich, Michael Leo, CY - Baden-Baden DO - 10.5771/9783845298818 ET - 1 LA - en VL - 3 PB - Nomos Verlagsgesellschaft mbH & Co. KG PY - 2019 SN - 978-3-8452-9881-8 T1 - Religion - Marketing's Unwitting Godparent: A Case Study of Coffee Branding and Consumer Loyalty T3 - Media and Religion | Medien und Religion UR - https://doi.org/10.5771/9783845298818 ER -