Brigitte Naderer, Kathrin Karsay, Detecting the Persuasive Intent of Product Placements in Photographic Love Stories: Consequences for Brand Recall and Brand Evaluation in:

Youth and Media , page 115 - 132

Current Perspectives on Media Use and Effects

Rinaldo Kühne, Susanne E. Baumgartner, Thomas Koch, Matthias Hofer (ed.)
Volume 38 1. Edition 2018
Available