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Shaping a Sustainable Future / Chapter 24. Sustainable Marketing and Sales Management
Shaping a Sustainable Future / Chapter 24. Sustainable Marketing and Sales Management
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1–14
Titelei/Inhaltsverzeichnis
1–14
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15–24
LIST OF CONTRIBUTORS
LIST OF CONTRIBUTORS
LIST OF CONTRIBUTORS
15–24
Details
25–28
Innovation in Higher Education and its Role for Sustainable Development – an Introduction to the Book
Silke Bustamante, Martina Martinovic, Marina Schmitz, Ellen Saltevo
Silke Bustamante, Martina Martinovic, Marina Schmitz, Ellen Saltevo
25–28
Details
REFERENCES
31–68
Part I: Conceptual and Methodological Background
31–68
31–50
Chapter 1. Fundamental Insights about Teaching Formats in the Area of Sustainability and Responsibility
Silke Bustamante, Martina Martinovic, Kai Shaman
Silke Bustamante, Martina Martinovic, Kai Shaman
31–50
Details
1.1. FROM LEARNING OBJECTIVES TO RESPONSIBLE BEHAVIOUR – AN OVERVIEW
1.2. GOALS AND OBJECTIVES OF TEACHING FOR SUSTAINABILITY AND RESPONSIBILITY
1.3. THE ROLE OF PEDAGOGICAL APPROACHES AND METHODS FOR TEACHING EFFECTIVENESS
REFERENCES
51–56
Chapter 2. Describing Teaching Formats – the Framework
Silke Bustamante, Martina Martinovic
Silke Bustamante, Martina Martinovic
51–56
Details
REFERENCES
57–68
Chapter 3. In Search for Innovative Teaching Formats Worldwide
Daria Podmetina, Maria Nemilentseva, Marko Torkkeli
Daria Podmetina, Maria Nemilentseva, Marko Torkkeli
57–68
Details
3.1. METHODOLOGY
3.2. SURVEY RESULTS
REFERENCES
71–448
Part II: Innovative Teaching Formats
71–448
71–86
Chapter 4. Sustainable Marketing: Creating Positive Impact through Experiential Learning
Irene Garnelo-Gomez
Irene Garnelo-Gomez
71–86
Details
4.1. COURSE SUMMARY
4.2. COURSE INTRODUCTION
4.3. LEARNING OBJECTIVES
4.4. COURSE OUTLINE
4.5. TEACHING APPROACHES AND METHODS
4.6. EXERCISES
4.7. ASSESSMENT
4.8. PREREQUISITES
4.9. RECOMMENDED RESOURCES
4.10. GENERAL TIPS FOR TEACHERS
REFERENCES
87–108
Chapter 5. Sustainable Futures of Business – Future Studies Meets Sustainable Management Education
Marina Schmitz
Marina Schmitz
87–108
Details
5.1. COURSE SUMMARY
5.2. COURSE INTRODUCTION
5.3. LEARNING OBJECTIVES
5.4. COURSE OUTLINE
5.5. TEACHING APPROACHES AND METHODS
5.6. EXERCISES
5.7. ASSESSMENT
5.8. PREREQUISITES
5.9. RECOMMENDED RESOURCES
5.10. GENERAL TIPS FOR TEACHERS
REFERENCES
109–126
Chapter 6. Interdisciplinary Teaching for Sustainability: "Doing Business Differently"
Philipp Kenel, Diana Bank Weinberg
Philipp Kenel, Diana Bank Weinberg
109–126
Details
6.1. COURSE SUMMARY
6.2. COURSE INTRODUCTION
6.3. LEARNING OBJECTIVES
6.4. COURSE OUTLINE
6.5. TEACHING APPROACHES AND METHODS
6.6. EXERCISES
6.7. ASSESSMENT
6.8. PREREQUISITES
6.9. RECOMMENDED RESOURCES
6.10. GENERAL TIPS FOR TEACHERS
REFERENCES
127–150
Chapter 7. The Interconnection Among Social, Environmental, and Economic Aspects of the 17 SDGs
Maria Vasileva Ilieva
Maria Vasileva Ilieva
127–150
Details
7.1. COURSE SUMMARY
7.2. COURSE INTRODUCTION
7.3. LEARNING OBJECTIVES
7.4. COURSE OUTLINE
7.5. TEACHING APPROACHES AND METHODS
7.6. EXERCISES
7.7. ASSESSMENT
7.8. PREREQUISITES
7.9. RECOMMENDED RESOURCES
7.10. GENERAL TIPS FOR TEACHERS
REFERENCES
151–164
Chapter 8. How to Educate Responsible Engineers with Both Eyes Open
Gustavo Vargas-Silva, William A. Kitch
Gustavo Vargas-Silva, William A. Kitch
151–164
Details
8.1. COURSE SUMMARY
8.2. COURSE INTRODUCTION
8.3. LEARNING OBJECTIVES
8.4. COURSE OUTLINE
8.5. TEACHING APPROACHES AND METHODS
8.6. EXERCISES
8.7. ASSESSMENT
8.8. PREREQUISITES
8.9. RECOMMENDED RESOURCES
8.10. GENERAL TIPS FOR TEACHERS
REFERENCES
165–184
Chapter 9. Teaching Diversity Management Online: A Learning Journey for Achieving Inclusion
Aušrinė Šilenskytė
Aušrinė Šilenskytė
165–184
Details
9.1. COURSE SUMMARY
9.2. COURSE INTRODUCTION
9.3. LEARNING OBJECTIVES
9.4. COURSE OUTLINE
9.5. TEACHING APPROACHES AND METHODS
9.6. EXERCISES
9.7. ASSESSMENT
9.8. PREREQUISITES
9.9. RECOMMENDED RESOURCES
9.10. GENERAL TIPS FOR TEACHERS
REFERENCES
185–196
Chapter 10. Solving Sustainability-Related Problems Using Self-Directed Learning
Pilar Acosta
Pilar Acosta
185–196
Details
10.1. COURSE SUMMARY
10.2. COURSE INTRODUCTION
10.3. LEARNING OBJECTIVES
10.4. COURSE OUTLINE
10.5. TEACHING APPROACHES AND METHODS
10.6. EXERCISES
10.7. ASSESSMENT
10.8. PREREQUISITES
10.9. RECOMMENDED RESOURCES
10.10. GENERAL TIPS FOR TEACHERS
REFERENCES
197–224
Chapter 11. Advancing a Responsible Business Mindset
Anna Young-Ferris, Chuan Yu
Anna Young-Ferris, Chuan Yu
197–224
Details
11.1. COURSE SUMMARY
11.2. COURSE INTRODUCTION
11.3. LEARNING OBJECTIVES
11.4. COURSE OUTLINE
11.5. TEACHING APPROACHES AND METHODS
11.6. EXERCISES
11.7. ASSESSMENT
11.8. PREREQUISITES
11.9. RECOMMENDED RESOURCES
11.10. GENERAL TIPS FOR TEACHERS
REFERENCES
225–238
Chapter 12. Sustainability in Building and Operating Real Estate
Andrea Pelzeter
Andrea Pelzeter
225–238
Details
12.1. COURSE SUMMARY
12.2. COURSE INTRODUCTION
12.3. LEARNING OBJECTIVES
12.4. COURSE OUTLINE
12.5. TEACHING APPROACHES AND METHODS
12.6. EXERCISES
12.7. ASSESSMENT
12.8. PREREQUISITES
12.9. RECOMMENDED RESOURCES
12.10. GENERAL TIPS FOR TEACHERS
REFERENCES
239–256
Chapter 13. Innovative Entrepreneurship and Startup Management
Tetiana Kravchenko
Tetiana Kravchenko
239–256
Details
13.1. COURSE SUMMARY
13.2. COURSE INTRODUCTION
13.3. LEARNING OBJECTIVES
13.4. COURSE OUTLINE
13.5. TEACHING APPROACHES AND METHODS
13.6. EXERCISES
13.7. ASSESSMENT
13.8. PREREQUISITES
13.9. RECOMMENDED RESOURCES
13.10. GENERAL TIPS FOR TEACHERS
REFERENCES
257–272
Chapter 14. Agility and Excellence in Business – A Transdisciplinary Capstone Course on Sustainability Using the Knowledge and Skills of Commerce
Prashan S. M. Karunaratne
Prashan S. M. Karunaratne
257–272
Details
14.1. COURSE SUMMARY
14.2. COURSE INTRODUCTION
14.3. LEARNING OBJECTIVES
14.4. COURSE OUTLINE
14.5. TEACHING APPROACHES AND METHODS
14.6. EXERCISES
14.7. ASSESSMENT
14.8. PREREQUISITES
14.9. RECOMMENDED RESOURCES
14.10. GENERAL TIPS FOR TEACHERS
REFERENCES
273–284
Chapter 15. Education for Sustainability and Regeneration
Manuel Quirós
Manuel Quirós
273–284
Details
15.1. COURSE SUMMARY
15.2. COURSE INTRODUCTION
15.3. LEARNING OBJECTIVES
15.4. COURSE OUTLINE
15.5. TEACHING APPROACHES AND METHODS
15.6. EXERCISES
15.7. ASSESSMENT
15.8. PREREQUISITES
15.9. RECOMMENDED RESOURCES
15.10. GENERAL TIPS FOR TEACHERS
REFERENCES
285–298
Chapter 16. Engaging for Sustainability – Experiential Learning via Service Design Projects
Silke Bustamante
Silke Bustamante
285–298
Details
16.1. COURSE SUMMARY
16.2. COURSE INTRODUCTION
16.3. LEARNING OBJECTIVES
16.4. COURSE OUTLINE
16.5. TEACHING APPROACHES AND METHODS
16.6. EXERCISES
16.7. ASSESSMENT
16.8. PREREQUISITES
16.9. RECOMMENDED RESOURCES
16.10. GENERAL TIPS FOR TEACHERS
REFERENCES
299–312
Chapter 17. Business Ethics – Reflecting on Sustainability Issues in Business
Zsuzsanna Győri
Zsuzsanna Győri
299–312
Details
17.1. COURSE SUMMARY
17.2. COURSE INTRODUCTION
17.3. LEARNING OBJECTIVES
17.4. COURSE OUTLINE
17.5. TEACHING APPROACHES AND METHODS
17.6. EXERCISES
17.7. ASSESSMENT
17.8. PREREQUISITES
17.9. RECOMMENDED RESOURCES
17.10. GENERAL TIPS FOR TEACHERS
REFERENCES
313–328
Chapter 18. Sustainable Consumption and Sustainability Marketing
Julia N. Solovjova
Julia N. Solovjova
313–328
Details
18.1. COURSE SUMMARY
18.2. COURSE INTRODUCTION
18.3. LEARNING OBJECTIVES
18.4. COURSE OUTLINE
18.5. TEACHING APPROACHES AND METHODS
18.6. EXERCISES
18.7. ASSESSMENT
18.8. PREREQUISITES
18.9. RECOMMENDED RESOURCES
18.10. GENERAL TIPS FOR TEACHERS
REFERENCES
329–342
Chapter 19. Ethical and Sustainable Finance
Helen Chiappini
Helen Chiappini
329–342
Details
19.1. COURSE SUMMARY
19.2. COURSE INTRODUCTION
19.3. LEARNING OBJECTIVES
19.4. COURSE OUTLINE
19.5. TEACHING APPROACHES AND METHODS
19.6. EXERCISES
19.7. ASSESSMENT
19.8. PREREQUISITES
19.9. RECOMMENDED RESOURCES
19.10. GENERAL TIPS FOR TEACHERS
REFERENCES
343–354
Chapter 20. Implementation of Sustainability and Social Responsibility Competencies in the Degree of Human Nutrition and Dietetics
al., Olaia Martinez Gonzalez
al., Olaia Martinez Gonzalez
343–354
Details
20.1. COURSE SUMMARY
20.2. COURSE INTRODUCTION
20.3. LEARNING OBJECTIVES
20.4. COURSE OUTLINE
20.5. TEACHING APPROACHES AND METHODS
20.6. EXERCISES
20.7. ASSESSMENT
20.8. PREREQUISITES
20.9. RECOMMENDED RESOURCES
20.10. GENERAL TIPS FOR TEACHERS
REFERENCES
355–368
Chapter 21. Applied Sustainable Practices
Rana Parween, Mark Hoyle
Rana Parween, Mark Hoyle
355–368
Details
21.1. COURSE SUMMARY
21.2. COURSE INTRODUCTION
21.3. LEARNING OBJECTIVES
21.4. COURSE OUTLINE
21.5. TEACHING APPROACHES AND METHODS
21.6. EXERCISES
21.7. ASSESSMENT
21.8. PREREQUISITES
21.9. RECOMMENDED RESOURCES
21.10. GENERAL TIPS FOR TEACHERS
REFERENCES
369–382
Chapter 22. Circular Economy and Strategies of Sustainability
Hasret Balcioglu
Hasret Balcioglu
369–382
Details
22.1. COURSE SUMMARY
22.2. COURSE INTRODUCTION
22.3. LEARNING OBJECTIVES
22.4. COURSE OUTLINE
22.5. TEACHING APPROACHES AND METHODS
22.6. EXERCISES
22.7. ASSESSMENT
22.8. PREREQUISITES
22.9. RECOMMENDED RESOURCES
22.10. GENERAL TIPS FOR TEACHERS
REFERENCES
383–400
Chapter 23. Innovation and Technology for Sustainable Future
Daria Podmetina, Ellen Saltevo
Daria Podmetina, Ellen Saltevo
383–400
Details
23.1. COURSE SUMMARY
23.2. COURSE INTRODUCTION
23.3. LEARNING OBJECTIVES
23.4. COURSE OUTLINE
23.5. TEACHING APPROACHES AND METHODS
23.6. EXERCISES
23.7. ASSESSMENT
23.8. PREREQUISITES
23.9. RECOMMENDED RESOURCES
23.10. GENERAL TIPS FOR TEACHERS
REFERENCES
401–414
Chapter 24. Sustainable Marketing and Sales Management
Unai Tamayo Orbegozo, Julen Castillo-Apraiz
Unai Tamayo Orbegozo, Julen Castillo-Apraiz
401–414
Details
24.1. COURSE SUMMARY
24.2. COURSE INTRODUCTION
24.3. LEARNING OBJECTIVES
24.4. COURSE OUTLINE
24.5. TEACHING APPROACHES AND METHODS
24.6. EXERCISES
24.7. ASSESSMENT
24.8. PREREQUISITES
24.9. RECOMMENDED RESOURCES
24.10. GENERAL TIPS FOR TEACHERS
REFERENCES
415–426
Chapter 25. Not Just Numbers – Understanding Company Financial and Non-Financial Data for Sustainability
Elena Senatorova
Elena Senatorova
415–426
Details
25.1. COURSE SUMMARY
25.2. COURSE INTRODUCTION
25.3. LEARNING OBJECTIVES
25.4. COURSE OUTLINE
25.5. TEACHING APPROACHES AND METHODS
25.6. EXERCISES
25.7. ASSESSMENT
25.8. PREREQUISITES
25.9. RECOMMENDED RESOURCES
25.10. GENERAL TIPS FOR TEACHERS
REFERENCES
427–448
Chapter 26. The Role of Business for a Sustainable Future: Critical Perspectives
Bimal Arora†, Tony Henshaw, Divya Jyoti, Achilleas Karayiannis
Bimal Arora†, Tony Henshaw, Divya Jyoti, Achilleas Karayiannis
427–448
Details
26.1. COURSE SUMMARY
26.2. COURSE INTRODUCTION
26.3. LEARNING OBJECTIVES
26.4. COURSE OUTLINE
26.5. TEACHING APPROACHES AND METHODS
26.6. EXERCISES
26.7. ASSESSMENT
26.8. PREREQUISITES
26.9. RECOMMENDED RESOURCES
26.10. GENERAL TIPS FOR TEACHERS
REFERENCES
Looking Ahead – Sustainability and Responsibility in Management Education
Marina Schmitz, Ellen Saltevo, Silke Bustamante, Martina Martinovic
Marina Schmitz, Ellen Saltevo, Silke Bustamante, Martina Martinovic
Details
REFERENCES
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Shaping a Sustainable Future , page 401 - 414
Chapter 24. Sustainable Marketing and Sales Management
Autoren
Unai Tamayo Orbegozo
Julen Castillo-Apraiz
DOI
doi.org/10.5771/9783748933090-401
ISBN print: 978-3-8487-8515-5
ISBN online: 978-3-7489-3309-0
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doi.org/10.5771/9783748933090-401
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