Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior

Sarah Geber; Dorothée Hefner

doi:10.5771/2192-4007-2019-1-6

Contents
- Chapter Expand | CollapseAuthorsPage
- I–II Titelei/Inhaltsverzeichnis I–II
- 1–5 EDITORIAL 1–5
  - Editorial Matthias R. Hastall, Andreas M. Scheu, Anne Bartsch, Christoph Neuberger, Juliana Raupp Matthias R. Hastall, Andreas M. Scheu, Anne Bartsch, Christoph Neuberger, Juliana Raupp
- 6–114 FULL PAPER 6–114
  - 6–28 Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior Sarah Geber, Dorothée Hefner Sarah Geber, Dorothée Hefner 6–28
  - 29–52 What is a media company today? Rethinking theoretical and empirical definitions Denise Voci, Matthias Karmasin, Pamela Nölleke-Przybylski, Klaus-Dieter Altmeppen, Johanna Möller, M. Bjørn von Rimscha Denise Voci, Matthias Karmasin, Pamela Nölleke-Przybylski, Klaus-Dieter Altmeppen, Johanna Möller, M. Bjørn von Rimscha 29–52
  - 53–76 Hero or villain? The role of audience beliefs about suspense for their suspense experience Thorsten Naab, Freya Sukalla Thorsten Naab, Freya Sukalla 53–76
  - 77–114 Spiraleffekte in der neuen Medienwelt: Wählermobilisierung und die Nutzung politischer Online- und Offline-Information im Bundestagswahlkampf 2013 Winfried Schulz Winfried Schulz 77–114
- 115–134 RESEARCH-IN-BRIEF 115–134
  - Victim Blaming bei Cyberbullying. Der Einfluss der Privatsphäreeinstellung auf die Opferschuldzuschreibung Arne Freya Zillich, Stefanie Holtrup, Kristin Limmer, Sebastian Möbius Arne Freya Zillich, Stefanie Holtrup, Kristin Limmer, Sebastian Möbius
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SCM Studies in Communication and Media , page 6 - 28

Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior

Autoren

Sarah Geber Dorothée Hefner

DOI
- doi.org/10.5771/2192-4007-2019-1-6
- ISSN: 2192-4007
- ISSN online: 2192-4007
Abstract

Much of human behavior is influenced by social norms. Although communication represents one important mechanism through which norms are formed and disseminated, the role of communication has not yet received sufficient attention in social norms research. The present paper develops a communication perspective on normative social influences by applying the theory of normative social behavior (TNSB) as a guiding framework. Taking into account recent and significant changes in our media environment, propositions on the role of communication with referent others (online and offline) a) in the building of norms and b) for the moderation of normative social influences on behaviors are stated. We discuss the benefits and limitations of our communication perspective and raise questions that should be considered in future research.
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