Perceiving threat and feeling responsible. How severity of hate speech, number of bystanders, and prior reactions of others affect bystanders’ intention to counterargue against hate speech on Facebook

Larissa Leonhard; Christina Rueß; Magdalena Obermaier; Carsten Reinemann

doi:10.5771/2192-4007-2018-4-555

Contents
- Chapter Expand | CollapseAuthorsPage
- Titelei/Inhaltsverzeichnis
- 459–472 EDITORIAL 459–472
  - Hate and counter-voices in the Internet: Introduction to the special issue Diana Rieger, Josephine B. Schmitt, Lena Frischlich Diana Rieger, Josephine B. Schmitt, Lena Frischlich
- 473–606 FULL PAPER 473–606
  - 473–498 Can it be hate if it is fun? Discursive ensembles of hatred and laughter in extreme right satire on Facebook Christian Schwarzenegger, Anna Wagner Christian Schwarzenegger, Anna Wagner 473–498
  - 499–524 Journalists as targets of hate speech. How German journalists perceive the consequences for themselves and how they cope with it Magdalena Obermaier, Michaela Hofbauer, Carsten Reinemann Magdalena Obermaier, Michaela Hofbauer, Carsten Reinemann 499–524
  - 525–554 Journalistic counter-voices in comment sections: Patterns, determinants, and potential consequences of interactive moderation of uncivil user comments Marc Ziegele, Pablo Jost, Marike Bormann, Dominique Heinbach Marc Ziegele, Pablo Jost, Marike Bormann, Dominique Heinbach 525–554
  - 555–579 Perceiving threat and feeling responsible. How severity of hate speech, number of bystanders, and prior reactions of others affect bystanders’ intention to counterargue against hate speech on Facebook Larissa Leonhard, Christina Rueß, Magdalena Obermaier, Carsten Reinemann Larissa Leonhard, Christina Rueß, Magdalena Obermaier, Carsten Reinemann 555–579
  - 580–606 Considering the Elaboration Likelihood Model for simulating hate and counter speech on Facebook Carla Schieb, Mike Preuss Carla Schieb, Mike Preuss 580–606
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SCM Studies in Communication and Media , page 555 - 579

Perceiving threat and feeling responsible. How severity of hate speech, number of bystanders, and prior reactions of others affect bystanders’ intention to counterargue against hate speech on Facebook

Autoren

Larissa Leonhard Christina Rueß Magdalena Obermaier Carsten Reinemann

DOI
- doi.org/10.5771/2192-4007-2018-4-555
- ISSN: 2192-4007
- ISSN online: 2192-4007
Abstract

Since platform operators are severely challenged to cope with hate speech on social networking sites, countering by individual users is all the more important. Still, it remains unclear to what extent users’ intention to actually interfere against hate speech is determined by the context and content of hate speech. Drawing from research on bystander intervention online, we conducted an online experiment (n = 304) to explore the effects of severity of hate speech, number of bystanders, and prior reactions of others on Facebook users’ intention to counterargue. Results show that users are less willing to react if the number of bystanders is high, hence providing support for a bystander effect. Also, prior reactions of others lower users’ feeling of responsibility to intervene countering hate speech. However, we demonstrate that the severity of hate speech increases users’ intention to counterargue if they consider it threatening and concurrently feel responsible to act.
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