A. Ciunova-Shuleska, N. Palamidovska-Sterjadovska, C. Nedu Osakwe, J. Omotoso, Ajayi, The Impact of Customer Retention Orientation and Brand Orientation on Customer Loyalty and Financial Performance in SMEs: Empirical Evidence from a Balkan Country in:

JEEMS Journal of East European Management Studies , page 83 - 104

JEEMS Volume 22 (2017) Issue 1