Allocating resources in pricing – which capabilities are worth fostering in the face of AI?

Iris Schmutz; Sven Reinecke; Anne-Marie Manole

doi:10.5771/0042-059X-2020-4-349

Contents
- Chapter Expand | CollapseAuthorsPage
- Titelei/Inhaltsverzeichnis
- 331–333 Editorial 331–333
- 334–444 Beiträge 334–444
  - 334–348 Der Einfluss der Digitalisierung auf das Preismanagement – Ansatzpunkte, Modelle und Methoden Oliver Roll, Patrick Loh Oliver Roll, Patrick Loh 334–348
  - 349–364 Allocating resources in pricing – which capabilities are worth fostering in the face of AI? Iris Schmutz, Sven Reinecke, Anne-Marie Manole Iris Schmutz, Sven Reinecke, Anne-Marie Manole 349–364
  - 365–383 Improving pricing scope through consumers’ construal level – evidence based on consumers’ willingness-to-pay ranges Karina Isaak, Robert Wilken, Florian Dost, David Bürgin Karina Isaak, Robert Wilken, Florian Dost, David Bürgin 365–383
  - 384–402 Price discount strategies in times of increasing price transparency: How price consciousness and price comparison moderate the effect of discount strategy on store price image Gianluca Scheidegger, Marc Linzmajer, Thomas Rudolph Gianluca Scheidegger, Marc Linzmajer, Thomas Rudolph 384–402
  - 403–425 A dynamic perspective on consumers’ price fairness perception: Empirical evidence from the airline industry Mark Friesen Mark Friesen 403–425
  - 426–444 Fortnite: The business model pattern behind the scene Timo Schöber, Georg Stadtmann Timo Schöber, Georg Stadtmann 426–444
- 445–447 Rezension 445–447
  - Bernd Oestereich und Claudia Schröder: Agile Organisationsentwicklung: Handbuch zum Aufbau anpassungsfähiger Organisationen. ISBN 978 3 8006 6076 6, 264 S., 35,99 EUR, Verlag Vahlen: München 2020. Siegmund Pisarczyk Siegmund Pisarczyk
Durchsuchen Sie das Werk
Geben Sie ein Keyword in die Suchleiste ein
No access

Die Unternehmung , page 349 - 364

Allocating resources in pricing – which capabilities are worth fostering in the face of AI?

Autoren

Iris Schmutz Sven Reinecke Anne-Marie Manole

DOI
- doi.org/10.5771/0042-059X-2020-4-349
- ISSN: 0042-059X
- ISSN online: 2942-318X
Abstract

The field of pricing holds high potential for professionalization since it comprises a multitude of decisions based on sparse information sets, data-driven tasks and an ever more dynamic and fast-moving market environment. Therefore, advances in artificial intelligence (AI) will influence and maybe even disrupt pricing managers’ roles within the pricing process. Using a Delphi study design, we aimed to take a look at future tasks and profiles of pricing managers. The results allowed us to extend existing models of pricing capabilities and classify which skills and know-how pricing managers should nurture and which ones may be left to artificial intelligence. Furthermore, we were able to derive implications for curricula as well as talent selection.
Share